Digital Sales Coordinator Wbtv

About Gray Media:

Gray Media or Gray is a multimedia company headquartered in Atlanta Georgia formally known as Gray Television Inc. The company is the nations largest owner of top-rated local television stations and digital assets serving 113 television markets that collectively reach approximately 36 percent of US television households. The portfolio includes 77 markets with the top-rated television station and 100 markets with the first and/or second-highest-rated television station as well as the largest Telemundo Affiliate group with 45 markets totaling nearly 1.5 million Hispanic TV Households. The company also owns Gray Digital Media a full-service digital agency offering national and local clients digital marketing strategies with the most advanced digital products and services. Grays additional media properties include video production companies Raycom Sports Tupelo Media Group and PowerNation Studios and studio production facilities Assembly Atlanta and Third Rail Studios.

About WBTV:

WBTV is located in the heart of the Queen City just west of Uptown. As a community leader for over 70 years. WBTV prides itself on putting its viewers first. Being On Your Side is more than just a slogan but a culture that permeates throughout the station and is truly felt by the entire WBTV team. WBTV was the first television station to sign on in the Carolinas and is considered the most trustworthy source of news and information in the area according to research. WBTV First Alert Weather is the most accurate forecast for the market as measured by WeatherRate.

Job Summary/Description:

WBTV the Gray-owned CBS affiliate in Charlotte NC is seeking a Digital Sales Coordinator to join our team. This position works strategically with the sales staff to monitor digital campaign performance while assisting with the development of integrated marketing campaigns. The Digital Sales Coordinator must know about digital marketing including social media audience targeting OTT and mobile and video marketing strategies. The position reports to the Sales Management team.

Duties/Responsibilities include (but are not limited to):

Digital order entry with a high level of accuracy.
Request update and monitor digital creative scheduling on all campaigns.
Execute campaigns and creative development for all digital advertising
Assist in the startup process for digital campaigns by providing research and playing an active role in onboarding campaigns
Monitor digital campaigns pacing and effectiveness to ensure campaign delivery.
Retain/grow digital revenue by proactively finding opportunities to optimize campaign performance.
Manage and communicate inventory sell-through percentages and avails to staff
Work as a liaison with 3rd party vendors
Reconcile / audit 3rd party billing
Works closely and communicates with the Account Executives
Other duties as assigned by DSM and/or LSM.

Qualifications/Requirements:

Must have high organizational skills and be willing to take initiative
Must be able to prioritize multitask and perform in a high-paced environment
Strong communication and listening skills
Proficient in Microsoft Office Excel and PowerPoint
Detail-oriented

If you feel youre qualified and want to work with a great group of people go to you may type in the job title station call letters or click on apply now upload your resume cover letter and references

(Current employees who are interested in this position can apply through theGray-TV UltiPro self-service portal)

WBTV-TV/Gray Media is a drug-free company

Additional Info:

Gray Media provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race color religion sex national origin age disability or addition to federal law requirements Gray Media complies with applicable state and local laws governing nondiscrimination in employment at every location where the company has facilities. This policy applies to all terms and conditions of employment including recruiting hiring placement promotion termination layoff recall transfer leaves of absence compensation and training.

Gray Media expressly prohibits any form of workplace harassment based on race color religion gender sexual orientation gender identity or expression national origin age genetic information disability or veteran status. Improper interference with Grays employees ability to perform their job duties may result in discipline up to and including discharge.

Required Experience:

IC