Regional Marketing Manager, EMEA
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Job Location:
Monthly Salary:
Posted on:
17 hours ago
Vacancies:
1 Vacancy
Job Summary
About the Role:
Grade Level (for internal use):
10The Team:The EMEA Regional Customer Marketing teamis responsible forplanning andexecutingcomprehensiveGoToMarket (GTM) and AccountBasedMarketing(ABM)digital lead generation campaignsto drivesubstantialgrowth through new business leads and existing customer accounts.
We look to create an exceptionalprospect andcustomer experience throughtop to bottom funnelmarketing tactics includingandnot limited topaid social mediadigital advertisingemailandwebinars. The team partner closely withother marketing functionsand commercial sales and editorialteamsto achieve our goals.
The Role:As Regional Marketing Manager (EMEA) you willoperatewith a digital and data mindsettakingstrategic inform fromstakeholders includingProduct Marketing and Commercial Commodity Specialists todesign and execute end-to-end marketingtacticalGTM and ABMplansto drive lead conversion and market share across new and existing accounts.
Managingseveral campaignbudgetsandthefullfunnelmarketing mixincludingbut not limited todigital email andvirtual eventsyou will partner closely withCustomer SuccessSalesandMarketingteams to refine programs and achieve shared growth targets.
Responsibilities:
Develop and deploy strategicGTM and ABMplans across multiple tactics includingbut not limited toemail content syndication display adswebinarsand social media channels to achieve revenue targets.
Partner and collaborateeffectivelywithMarketing andCommercial teams inc. Product Marketing SalesSpecialists andAccountManagers to understand customer needs and deliver marketing plans that reflect the customer journey and buying cycle.
Leverage and explore AI anddigital tools includingbut not limited to Internal and externalAI Assistants Customer Data Platforms and CRM systems (Marketo) to drivepositiveaudienceexperienceinnovative messaging tightsegmentationandgoodlead quality.
Interrogatedata and analytics platforms toassess and optimisecampaign effectiveness and use of digital techniques and processes.
Drive knowledgeanddemonstratevalueofMarketingcampaigns;sharelatest leads target audiences contentadvancementsand customer interaction with commercial sales peersthrough attending team meetings.
Brief external agenciesacrosscreative digital/ paid social and media planning to deliver campaign activity where necessary.
WhatWereLooking For:
A positiveteam-firstattitude withtheintegrityand motivation to work collaborativelyand with agilitywithin a close regional marketing teamin a large fast paced corporate environmentserving commodity markets.
A passion forprovidinggreat customerand new businessexperiencethrough B2Bcampaign-based marketingin an evolving digital to AI world- a digital to data mindset
Proven knowledge of theSalesBuyingcycleMarketingFunnel(customer journey)andhow thisimpactssuccessfulB2B campaign planning and executionforlead generationand pipeline contribution/acceleration
Proventrack recordof successfulintegrated inbound/outbound marketing campaignsutilising fullmarketing tactical mixto meet identifiedgoals and budgets.
ABM-Experience of 1:1 (Key Accounts or 1: Few (Target Sector) ABM;identifyingaccounts strategic planningmessagingand implantation of ABM tools for execution and resultsmapping
Knowledge and experience using key business applications includingMarketoSalesForceOn24(webinars) andexternal/ internalAI; ChatGPT CoPilot Gemini optimisetasks
Excellent analytical and quantitative skills ability to turndataanalysis into actionableoutcomesillustrate challenges and actions to stakeholdersand tooptimizeday-to-day performance.
RequiredQualifications:
Minimum5years of experiencestrategically planningandtactically executingB2B full funnelmarketing and demand generation campaignsincluding ABM
Full experienceoftactical execution includingplanning/ briefing/ building emailprogramflows and copy LinkedIn and Meta platform advertisingwebinarexecutionbriefing content messaging creation etc.
High interest anddemonstratedusage of AI platforms for marketing plans/ tasks
Self-motivated with strong history ofdemonstratinginitiative to job responsibilities and being proactive across all work
Highqualityinterpersonal skills-Proven great working relations across functions includingability toinfluenceand negotiatewith various stakeholder groupsacross external marketing functionsin afast-pacedenvironment
Experience in a globalorregional role dealing with and managing multiplecountries/regionsor projects/ tasks
Strong dataanalytical skills results-drivenwith the ability to multi-task
Additional Qualifications:
Strong understanding and interest in commodity markets and current affairs
Proficient in CRM/reporting tools such as Marketo
Proven use of Social Media channels to drive lead generation
Proficiencyin AI platforms to support workflows/ projects
About S&P Global Energy
At S&P Global Energy our comprehensive view of global energy and commodities markets enables our customers to make superior decisions and create long-term sustainable value. Our four core capabilities are: Platts for news and pricing; CERA for research and advisory; Horizons for energy expansion and sustainability solutions; and Events for industry collaboration.
S&P Global Energy is a division of S&P Global (NYSE: SPGI). S&P Global enables businesses governments and individuals with trusted data expertise and technology to make decisions with conviction. We are Advancing Essential Intelligence through world-leading benchmarks data and insights that customers need in order to plan confidently act decisively and thrive economically in a rapidly changing global landscape. Learn more at In It For You
Our Mission:
Advancing Essential Intelligence.
Our People:
Were more than 35000 strong worldwideso were able to understand nuances while having a broad perspective. Our team is driven by curiosity and a shared belief that Essential Intelligence can help build a more prosperous future for us finding new ways to measure sustainability to analyzing energy transition across the supply chain to building workflow solutions that make it easy to tap into insight and apply it. We are changing the way people see things and empowering them to make an impact on the world we live in. Were committed to a more equitable future and to helping our customers find new sustainable ways of doing business. Join us and help create the critical insights that truly make a difference.
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Throughout our history the worlds leading organizations have relied on us for the Essential Intelligence they need to make confident decisions about the road ahead. We start with a foundation of integrity in all we do bring a spirit of discovery to our work and collaborate in close partnership with each other and our customers to achieve shared goals.
Benefits:
We take care of you so you cantake care of business. We care about our people. Thats why we provide everything youand your careerneed to thrive at S&P Global.
Our benefits include:
Health & Wellness: Health care coverage designed for the mind and body.
Flexible Downtime: Generous time off helps keep you energized for your time on.
Continuous Learning: Access a wealth of resources to grow your career and learn valuable new skills.
Invest in Your Future: Secure your financial future through competitive pay retirement planning a continuing education program with a company-matched student loan contribution and financial wellness programs.
Family Friendly Perks: Its not just about you. S&P Global has perks for your partners and little ones too with some best-in class benefits for families.
Beyond the Basics: From retail discounts to referral incentive awardssmall perks can make a big difference.
For more information on benefits by country visit: Hiring and Opportunity at S&P Global:
At S&P Global we are committed to fostering a connected andengaged workplace where all individuals have access to opportunities based on their skills experience and contributions. Our hiring practices emphasize fairness transparency and merit ensuring that we attract and retain top talent. By valuing different perspectives and promoting a culture of respect and collaboration we drive innovation and power global markets.
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Equal Opportunity Employer
S&P Global is an equal opportunity employer and all qualified candidates will receive consideration for employment without regard to race/ethnicity color religion sex sexual orientation gender identity national origin age disability marital status military veteran status unemployment status or any other status protected by law. Only electronic job submissions will be considered for employment.
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Required Experience:
Manager
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