Marketing Manager E-Commerce Oversight

Sofitel Philadelphia at Rittenhouse Square

As Marketing Manager you will lead the development and execution of all marketing and digital strategies for Sofitel Philadelphia ensuring strong brand positioning revenue growth and market visibility. This role goes beyond traditional marketing to include active support of eCommerce performance across both direct and indirect channels working closely with Revenue Management and Sales to drive demand and optimize distribution.

You will be responsible for storytelling digital presence campaign execution and performance analytics while ensuring alignment with Sofitel brand standards and Accor global strategies. This is a highly collaborative and strategic role requiring creativity analytical thinking and a strong understanding of the luxury hospitality landscape.

As part of the Commercial team you will play a key role in elevating the hotels positioningparticularly around new product launches (such as suites) F&B activation and local market engagementwhile leveraging digital tools and emerging technologies to maximize impact.

Key Responsibilities

Marketing Strategy & Brand Positioning

• Lead the development and execution of the annual marketing plan aligned with business objectives brand standards and market opportunities.
• Ensure consistent and elevated brand positioning across all touchpoints reflecting Sofitels luxury identity and art de vivre.
• Drive storytelling and marketing initiatives including content creation partnerships and experiential activations.

Digital & eCommerce Performance

• Support eCommerce strategy across direct channels ( brand website) and indirect channels (OTAs third-party platforms) in close collaboration with Revenue Management.
• Optimize digital performance through SEO/SEM paid media metasearch and conversion strategies.
• Monitor and analyze website performance booking trends and digital KPIs to drive revenue growth.
• Ensure rate parity content accuracy and visual excellence across all distribution channels.

Campaigns & Content

• Plan execute and measure integrated marketing campaigns (rooms F&B events suites seasonal activations).
• Oversee social media strategy content calendars and community engagement.
• Manage content creation including photography video copywriting and brand storytelling.
• Collaborate with agencies influencers and media partners to amplify reach and visibility.

Analytics & Performance Tracking

• Track analyze and report on campaign performance ROI and market trends.
• Leverage data insights to continuously refine strategies and improve results.
• Provide regular updates to the leadership team on marketing and digital performance.

Commercial Collaboration

• Work closely with Sales Revenue Management and Operations to align strategies and maximize revenue opportunities.
• Support key initiatives such as new product launches (e.g. suites) partnerships and local activations.
• Contribute to pricing packaging and promotional strategies from a marketing perspective.

Technology & Innovation

• Leverage digital tools automation and emerging technologies (including AI-driven marketing solutions) to enhance efficiency and personalization.
• Stay ahead of trends in luxury hospitality digital marketing and guest engagement.

Budget & Agency Management

• Manage marketing budgets ensuring efficient allocation of resources and strong ROI.
• Oversee external agencies media buying social media and vendor relationships.

Why Join Us

• Be part of a dynamic and influential team shaping the future of luxury hospitality.
• Work on exciting projects including new product launches and innovative guest experiences.
• Access unlimited career development opportunities within Accor globally.
• Contribute to a brand that celebrates French elegance creativity and excellence.

Company Description

Why work for Accor

We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. At Accor we support you to grow and learn every day ensuring that work brings purpose to your life so that during your journey with us you can continue to explore Accors limitless possibilities.

By joining Accor every chapter of your story is yours to write and together we can imagine tomorrows hospitality.

Discover the life that awaits you at Accor:
what you love care for the world dare to challenge the status quo! #BELIMITLESS

About Sofitel Philadelphia at Rittenhouse Square

Located in the prestigious Rittenhouse Square district the AAA Four Diamond Sofitel Philadelphia offers 306 elegantly appointed guestrooms blending contemporary sophistication with French elegance.

Guests experience the refined French art de vivre from Liberté Lounge and restaurant to exceptional service delivered by our passionate Heartist team. The hotel is a preferred destination for both business and leisure travelers and serves as a vibrant hub within Philadelphias cultural and corporate community.

As part of Accors luxury portfolio Sofitel Philadelphia offers a dynamic and entrepreneurial environment where leaders are empowered to drive performance innovation and exceptional guest experiences.

Qualifications :

Qualifications & Experience

• Bachelors degree in Marketing Business Hospitality or related field.
• Minimum 35 years of marketing experience in luxury hospitality or a similar high-end environment.
• Strong understanding of digital marketing and eCommerce including direct and indirect distribution channels.
• Experience with SEO/SEM paid media social media strategy and content marketing.
• Analytical mindset with the ability to interpret data and translate insights into actionable strategies.
• Excellent communication creativity and project management skills.
• Strong collaboration skills with the ability to work cross-functionally within a commercial team.
• Experience working with global brands and adhering to brand standards is preferred.
• Familiarity with Accor systems CRM tools and digital platforms is a plus.
• Positive proactive and entrepreneurial mindset with a passion for luxury hospitality.

Additional Information :

Our commitment to Diversity & Inclusion:
We are an inclusive company and our ambition is to attract recruit and promote diverse talent.

Remote Work :

No

Employment Type :

Full-time