Media Planning Manager

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

For more information visit .

About WPP Media:

WPP is the creative transformation company. We use the power of creativity to build better futures for our people planet clients and communities. For more information visit .

WPP Media is WPPs global media a world where media is everywhere and in everything we bring the best platform people and partners together to create limitless opportunities for growth. For more information visit .

About The Beauty Foundry:

The Beauty Foundry is WPP Medias bespoke dedicated team built exclusively for The Estée Lauder Companies one of the worlds most iconic portfolios of prestige beauty brands. Spanning Heritage Prestige and Luxury Skincare Derma and Active Artistry and Makeup Fragrance and Travel Retail ELC operates across more than 50 markets with some of the most recognized and beloved brands in beauty.

The Beauty Foundry exists to accelerate ELCs transformation agenda Growth Reimagined connecting brand-building and demand generation across the full funnel powered by WPP Open our end-to-end AI-driven platform. This is a once-in-a-career opportunity to work at the intersection of prestige beauty technology and global media transformation.

Role Summary and Impact

This is an exciting opportunity for an experienced and ambitious Planning Manager to take on a role within our Singapore team working for a globally renowned leader in the luxury beauty industry celebrated for its heritage of prestige skincare makeup and fragrance. You will take ownership of integrated media planning and client servicing for the Travel Retail business unit across key APAC markets working closely with global teams to deliver best-in-class performance-driven campaigns. Beyond core planning duties you will proactively identify opportunities for campaign optimization and innovation within the Travel Retail beauty category. We are seeking a confident media professional who combines strategic thinking with operational excellence capable of managing day-to-day campaign workflows campaign planning and excellent coordination with travel retail partners data partners and activation teams across local markets and particularly in China.

Skills and Experience

What you will do:

• Integrated Media Strategy & Planning:Develop comprehensive insight-driven media plans across key APAC markets spanning both digital and traditional channels. Drawing from brand strategy you will ensure plans are rooted in consumer understanding and aligned to business objectives encompassing both Brand and Performance media across OTA platforms on-platform Search Social Programmatic airport DOOH in-flight magazines and online-to-offline activations
• Campaign Excellence & Execution Oversight:Accountable for campaign execution by Activation Teams ensuring accuracy and timely delivery. Demonstrate strong working knowledge of digital campaign requirements. Drive rigour and set expectations of accuracy for campaign tracking performance optimisation and delivery standards.
• Reporting:Own the creation of in-flight and post-campaign reporting delivering clear and actionable performance insights to the client.
• Client Leadership & Stakeholder Management:Serve as a day-to-day client contact building trusted relationships with Travel Retail clients. Take part in client conversations presenting media plans performance updates and new opportunities with clarity.
• Market & Cross-Function Collaboration:Build collaborative partnerships with local WPP Media teams across APAC markets for local market activation particularly with the activation team based in China. Manage cross-functional relationships effectively to deliver day to day outputs.
• Retail & OTA Partner Collaboration:Drive effective collaboration with both retail and Online Travel Agency (OTA) partners for campaign planning audience activation and technical integrations for seamless tracking. Proactively engage in troubleshooting with partner while fostering a collaborative environment.
• Innovation & Thought Leadership:Work with the Travel Retail lead to proactively bring forward-thinking ideas such as platform innovations first-to-market activations and new partners to the client. Work in partnership with media partners and local teams to develop these ideas
• Account Operations & Commercial Management:Oversee smooth account operations including adherence to globally defined media thresholds sufficiency exercises PO trackers monthly billing inputs and reporting cadences.

Measures of Success:

In 3 Months:

• Establish relationships with Travel Retail client contacts internal teams and key partners.
• Develop a thorough understanding of the clients business brand portfolio media approach and historical campaign performance across APAC markets.
• Successful execution of media plans and campaign execution without disruption following transition from incumbent agencies.
• Ensure robust KPI-setting and tracking frameworks are in place across all active campaigns.

In 6 Months:

• Take ownership of media planning and client servicing for key campaigns working with the Travel Retail Client Lead for client conversations and presentations.
• Drive proactive insight-led strategies that enhance campaign performance and unlock new growth opportunities across the range of Travel Retail campaigns.
• Demonstrate early people leadership actively supporting the development of junior team members.

In 12 Months:

• Deliver best-in-class client servicing evidenced by strong client satisfaction and positive feedback during bi-annual ratings.
• Be recognised as a contributor on the account with a track record of proactive support and measurable campaign impact.

What you will need:

• At least 5 years of media planning experience with a strong track record in integrated digital and traditional media planning within a media agency environment.
• Proficiency in Mandarin and experience with the Chinese media landscape is an advantage due to the clients youll be working with in the role.
• Working knowledge of digital media platforms including paid social (Meta TikTok) search (Google) and programmatic; offline media knowledge is an added advantage.
• Demonstrated experience in a client-facing role ideally within a multi-market APAC environment.
• Planning acumen with the ability to develop insight-driven media strategies aligned to client business objectives.
• Excellent organisational operational and numeracy skills with strong attention to detail.
• Clarity in written and spoken communication.
• A proactive solutions-oriented mindset with the ability to manage multiple priorities simultaneously.
• Early people leadership experience an advantage with a genuine interest in supporting junior team members.
• Proficient in Microsoft Excel (including formulas) and Microsoft PowerPoint.

Life atWPP Media& Benefits

Our passion for shaping the next era of media includes investing in our employees to help them do their best work andwerejust as committed to employee growth as we are to responsible media investment. WPP Media employees can tap into the global WPP Media & WPP networks to pursue their passions grow their networks and learn at thecutting edgeof marketing and advertising. We have a variety of employee resource groups and host frequent in-office eventsshowcasingteam wins sharing thought leadership and celebrating holidays and milestone events. Our benefits include competitive medical group retirement plans vision and dental insurance significant paid time off preferential partner discounts and employee mental health awareness days.

WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard toparticular characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.

We believe the best work happens whenweretogether fostering creativity collaboration and a hybrid approach with teams in the office around four days a week. If yourequireaccommodations or flexibility please discuss this with the hiring team during the interview process.

Please read our Privacy Notice ( more information on how we process the information you provide.

While we appreciate all applications received only those candidates selected for an interview will be contacted.

#LI-Promoted

Please read our Privacy Noticefor more information on how we process the information you provide.