Senior Manager, GTM & Commercialization, Visa Direct Asia Pacific

What does a Senior Manager GTM & Commercialization Visa Direct Asia Pacific does: 

Product Commercialization is responsible for owning the endtoend commercialization lifecycle of Visa Direct capabilities from shaping early product propositions and gotomarket strategy through launch execution to initial scale.

The role acts as the single accountable orchestrator across Product Sales Technology Network Risk Legal Operations Pricing and Marketing to ensure new and enhanced capabilities are translated into marketready commercially viable solutions with strong productmarket fit. This includes defining target use cases and segments building GTM plans managing client pipelines and programmanaging crossfunctional execution through pilot limited and general availability.

Product Commercialization also plays a critical role upstream of build partnering with Product teams to shape propositions by grounding decisions in client needs market insights and commercial viability and feeding structured inputs into product roadmaps and prioritization. Downstream the role owns launch readiness and early adoption including sales enablement client onboarding feedback loops and performance tracking to drive successful adoption and growth.

Overall Product Commercialization sits at the intersection of strategy execution and revenue ensuring that Visa Direct innovations are not only built but successfully launched adopted and scaled in market.

This role reports into the Regional Head of GTM & Commercialization AP and owns endtoend product commercialization across the regionshaping opportunities defining use cases and orchestrating crossfunctional execution to bring Visa Direct capabilities successfully to market.

This is a fastpaced highly crossfunctional environment suited to a selfstarter who thrives in ambiguity brings strong commercial judgment and combines product thinking with execution rigor to drive adoption and growth of new payment capabilities in market.

Responsibilities

• Product Discovery & Opportunity Shaping: Own earlystage and ongoing product discovery to ensure Visa Direct capabilities are grounded in clear market needs and commercial value. This includes identifying and sizing value pools defining problem statements target use cases and success metrics and translating client market and performance insights into structured inputs for product strategy prioritization and planning cycles (e.g. AOP submissions). Own the client feedback loop across pilots and live deployments to continuously refine propositions and inform product roadmaps.

• Commercialization Approach / Client Pipeline: Develop and own the commercialization approach for a set of Visa Direct product capabilities including defining target markets use cases and segments. Own the endtoend commercialization pipeline across Pilot Limited and General Availability ensuring appropriate client sequencing readiness and alignment with ecosystem and network dependencies.

• GTM Execution & Coordination: Lead gotomarket execution to ensure strong solutionmarket fit including value proposition positioning narrative pricing/commercials and known constraints. Bring deep market and regional insights (TAM SAM SOM) articulate client pain points and problem statements and identify and size business opportunities. Develop business cases prioritization frameworks roadmaps and timelines with clear ownership of assigned product segment or usecase commercialization outcomes.

• Internal & External Enablement: Enable Sales Account Management and Solutioning teams through clear narratives GTM assets and commercialization guidance. Support pilot sales engagements ensure alignment with product marketing and communications.

• CrossFunctional Orchestration & Execution: For Assigned Visa Direct Products capabilities - Act as the single accountable commercialization lead coordinating across Product Network Technology Risk Legal Operations Pricing and Marketing. Ensure ecosystem and network readiness for market launches manage interdependence across functions and drive disciplined execution across commercialization workstreams.

Why this is important to Visa

As we continuously roll out money movement products and solutions in an extremely dynamic marketplace speed and quality of delivery will be principal determinants of success. Foundational changes in our approach to delivery by bringing dedicated focus and a strong execution bias are needed to drive commercial success of new products. The Product commercialization team will be at the center of this transformation and will provide the stewardship tools and processes to make it a reality.

This is a hybrid position. Expectation of days in office will be confirmed by your Hiring Manager.

Qualifications :

What you will need

• Minimum 10 years of industry related experience including GTM/commercialization of the products and platforms in domestic and cross payments across cards accounts and wallets
• Creative self-starter with a bias toward action and proven track record for successfully developing building launching and commercializing technology products and platforms including value-added services.
• Visa or financial/payment industry knowledge required push payments or real-time payments experience is preferred.
• Previous consulting experience in banking and an advanced degree are strongly preferred
• Strong B2B2C product and platform commercialization experience as well as B2B Sales/Solutioning experience
• Advanced understating of risk compliance IT security legal and other product/platform deployment aspects
• Previous Go-To-Market strategy development and execution are required including sizing pricing narratives distribution channels building awareness and product usage components
• Strong project and product management skills
• Excellent problem-solving skills with a strong focus on delivering for clients
• Excellent listening and communication skills (both verbal and written)
• Ability to explain complex business and technical concepts to a broad audience in an approachable way to drive adaption
• Possess a high level of organizational adaptability to quickly build business relationships trust and respect with business partners and suppliers
• Strong team player self-motivated and the ability to work independently at coordinating across functional activities obtain buy-in and elevate issues at critical junctures appropriately.

Additional Information :

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race color religion sex national origin sexual orientation gender identity disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Remote Work :

No

Employment Type :

Full-time