Chief Commercial Officer

About the company

Goshen Giant Group Limited is a diversified agro-industrial company with operations spanning food manufacturing agriculture logistics and related industries. The Group operates a seasonally balanced 10-line manufacturing and processing model that produces across food beverages edible oils animal feed seafood purified water and herbal products maintaining continuous production and revenue throughout the year.

Role Overview

We are seeking a results-driven strategic Chief Commercial Officer to lead the companys commercial function across sales marketing distribution and revenue growth. The CCO will develop and execute go-to-market strategies across all product lines build distribution depth in the domestic market and position the Group for regional export success.

This role requires a leader who can operate with strategic clarity across a multi-product portfolio while driving execution at scale in Nigerias dynamic FMCG and agro-industrial landscape.

Tasks

COMMERCIAL STRATEGY & REVENUE GROWTH

• Develop and execute the companys overall commercial strategy across all 10 product lines and business units
• Drive revenue growth across food beverages oils seafood water and other categories
• Identify new market opportunities distribution partnerships and export revenue streams
• Establish pricing strategies and revenue models suited to each product category and channel

SALES & DISTRIBUTION LEADERSHIP

• Build and lead the sales function including field sales B2B wholesale and retail distribution channels
• Develop and expand distribution networks across Akwa Ibom South-South and national markets
• Oversee key accounts institutional buyers and strategic trade partners
• Ensure consistent product availability and market penetration across the portfolio

EXPORT & REGIONAL MARKET DEVELOPMENT

• Lead market entry strategy for ECOWAS and AfCFTA export markets particularly for shelf-stable products (flours oils spices seafood)
• Develop export-ready commercial frameworks including pricing compliance documentation and partner selection
• Position the Group as a reliable regional supplier capable of consistent quality and volume

MARKETING & BRAND GROWTH

• Oversee marketing strategies to increase brand awareness and customer acquisition across product lines
• Guide digital marketing product positioning and promotional campaigns
• Ensure alignment between marketing initiatives and sales objectives

CUSTOMER & MARKET INSIGHTS

• Analyse market trends customer behaviour and competitor activity across each product category
• Use insights to refine commercial strategies product positioning and pricing
• Drive customer-centric decision-making across the organisation

TEAM LEADERSHIP & PERFORMANCE

• Build and manage high-performing sales and marketing teams
• Set clear targets KPIs and performance metrics by product line and channel
• Foster a culture of accountability innovation and results

PARTNERSHIPS & BUSINESS DEVELOPMENT

• Establish strategic partnerships with distributors retailers institutional buyers and export agents
• Lead commercial negotiations and partnership agreements
• Collaborate with the Manufacturing & Production Council on demand-supply alignment and seasonal planning

Requirements

• Bachelors degree in Business Administration Marketing Economics or a related field
• MBA or advanced degree is an advantage
• Minimum 812 years experience in sales marketing or commercial leadership
• Proven track record of driving revenue growth and market expansion in multi-product environments
• Experience in FMCG food production agro-processing or distribution is highly preferred
• Exposure to export markets or regional trade (ECOWAS/AfCFTA) is a significant advantage

Skills & competencies

• Strong commercial and business acumen across diverse product categories
• Strategic thinking with the ability to drive disciplined execution across a complex portfolio
• Excellent leadership and team-building skills
• Strong negotiation and relationship management
• Data-driven decision-making ability
• Comfortable operating in a structured systems-driven manufacturing environment
• Ability to thrive in a fast-growing dynamic agro-industrial enterprise

Benefits

Build something significant

Join at a critical growth stage and shape the commercial architecture of a multi-line agro-industrial platform from the ground up.

Regional & export scope

Lead commercial expansion beyond Nigeria into ECOWAS and AfCFTA markets

Diverse product portfolio

Work across 10 product lines oils flours beverages seafood teas and more

Quality-backed operations

Sell products backed by in-house laboratory testing HACCP/GMP compliance and NAFDAC and SON-aligned production systems.

C-suite influence

Direct seat at the leadership table with real influence over company strategy investment priorities and growth direction.

ESG & impact narrative

Represent a company with a credible sustainability story circular manufacturing rural farmer integration and food security impact.

Infrastructure advantage

Operate backed by hybrid energy systems centralized utilities and vertically integrated supply chains reducing commercial risk.

Performance-linked reward

Competitive executive compensation with performance incentives tied directly to commercial growth outcomes.

Why join us

• Lead commercial growth across one of Nigerias most diversified agro-industrial platforms
• Direct impact on scaling products across Nigeria ECOWAS and beyond under AfCFTA
• C-suite role with genuine influence on company direction investment and strategy
• Join a company built on systems thinking quality discipline and long-term industrial vision

Location

• Please note this is fully Onsite role based in Uyo Akwaibom State