Product Manager, Consumer Marketing, TREMFYA GI

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Johnson & Johnson Innovative Medicine is recruiting for a Product Manager Consumer Marketing TREMFYA GI located in Horsham PA.

About Innovative Medicine

Our expertise in Innovative Medicine is informed and inspired by patients whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Join us in developing treatments finding cures and pioneering the path from lab to life while championing patients every step of the way. Learn more at Immunology

Our expertise in Innovative Medicine is informed and inspired by patients whose insights fuel our science-based advancements. Visionaries like you work on teams that save lives by developing the medicines of tomorrow. Our Immunology team leads in the development of transformational medicines for immunological disorders and illnesses. You can influence where medicine is going by restoring health to millions of people living with immune diseases. Join us in developing treatments finding cures and pioneering the path from lab to life while championing patients every step of the way. Learn more at the Role

The Product Manager Consumer Marketing will be an integral member of the TREMFYA Gastroenterology (GI) Marketing team. This position is responsible for leading and implementing Direct-to-Consumer (DTC) and Patient initiatives within the inflammatory bowel disease (IBD) market.

This role reports to the Group Product Director Consumer Marketing (DTC) & Customer Experience (Cx).

Key Responsibilities

• Lead external creative agencies and media partners in planning executing and optimizing DTC marketing programs across media channels with a focus on Spanish-language activationssuch as website CRM social media video display search patient engagement custom content POC testimonials and OOH.

• Collaborate with advocacy and communications teams to identify and implement relevant patient advocacy partnerships and initiatives.

• Work with team members to coordinate market research gather patient insights and support the ongoing development of the GI patient brand offering.

• Partner efficiently with internal stakeholders and cross-functional teamsincluding Regulatory Medical and Legalto ensure timely and compliant review and approval of promotional materials.

• Develop in-office educational materials designed to support patients as they begin treatment.

• Work closely with internal partners to help shape and execute communication PR and advocacy strategies.

• Provide timely and relevant updates to the field sales team regarding DTC tactics and patient education resources.

• Contribute to the budget annual business and strategic plans.

Our Commitment

• Guided by Our Credo we prioritize the needs and well-being of the people we serve fostering a culture of excellence and innovation in patient care.

Qualifications

Education

• Bachelors degree required; MBA or related advanced degree is preferred.

Experience and Skills

• A minimum of 3 years business experience is required; immunology experience is preferred.

• Experience in marketing advertising sales sales learning & development payer or related fields is preferred.

• The ability to be creative enthusiastic and strong analytically with excellent overall business insight is fundamental.

• A willingness to embrace AI and leverage it as an enabler is critical.

• The role requires being a self-starter highly accountable and having strong project planning and organizational skills.

• Excellent leadership and social skills with a strong ability to collaborate and work within a team are essential for success.

• Experience managing multiple demands and priorities ensuring timely alignment and decision-making is crucial to this positions success.

Other

• This position is based in Horsham PA with an expectation of 3 days onsite per week (J&J Flex).

• Up to 25% domestic travel including overnight and weekend travel may be required.

• A deep understanding of the English language is necessary to effectively communicate our value proposition.

Johnson & Johnson is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity age national origin disability protected veteran status or other characteristics protected by federal state or local law. We actively seek qualified candidates who are protected veterans and individuals with disabilities as defined under VEVRAA and Section 503 of the Rehabilitation Act.

Johnson & Johnson is committed to providing an interview process that is inclusive of our applicants needs. If you are an individual with a disability and would like to request an accommodation external applicants please contact us via internal employees contact AskGS to be directed to your accommodation resource.

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