Digital Marketing Specialist
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Job Location:
Chapel Hill, NC - USA
Monthly Salary:
Not Disclosed
Posted on:
6 days ago
Vacancies:
1 Vacancy
Job Summary
Position Summary
UNC -Chapel Hills University Communications and Marketing department is seeking a Digital Marketing Specialist. This is a perfect position for a seasoned communications professional with experience in planning and implementing digital marketing campaigns both in-house and with vendor support. Reporting to the director of marketing strategy the digital marketing specialist will develop and implement paid social media campaigns coordinate paid media buys track pacing and metrics across digital platforms develop strategic recommendations based on best practices and observed performance and help measure the impact of our communications efforts with the Universitys target audiences.
Required Qualifications Competencies And Experience
Demonstrated experience developing and executing paid social media campaigns on Meta LinkedIn and X. Demonstrated experience with tools such as Google Analytics Facebook Insights Business Suite X and Instagram Analytics to standardize reporting of digital and social media metrics. Knowledge of SEO and AP Style.
Preferred Qualifications Competencies And Experience
Three years of relevant experience. Ability to develop standard benchmarking and reporting systems.
UNC -Chapel Hills University Communications and Marketing department is seeking a Digital Marketing Specialist. This is a perfect position for a seasoned communications professional with experience in planning and implementing digital marketing campaigns both in-house and with vendor support. Reporting to the director of marketing strategy the digital marketing specialist will develop and implement paid social media campaigns coordinate paid media buys track pacing and metrics across digital platforms develop strategic recommendations based on best practices and observed performance and help measure the impact of our communications efforts with the Universitys target audiences.
Required Qualifications Competencies And Experience
Demonstrated experience developing and executing paid social media campaigns on Meta LinkedIn and X. Demonstrated experience with tools such as Google Analytics Facebook Insights Business Suite X and Instagram Analytics to standardize reporting of digital and social media metrics. Knowledge of SEO and AP Style.
Preferred Qualifications Competencies And Experience
Three years of relevant experience. Ability to develop standard benchmarking and reporting systems.
Required Experience:
Staff IC
About Company
The University of North Carolina at Chapel Hill, the nation’s first public university, is a global higher education leader known for innovative teaching, research and public service. A member of the prestigious Association of American Universities, Carolina regularly ranks as the best ... View more
