Senior Product Manager, Personal Loans New Initiatives

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Who we are:

The Role

SoFi is looking for a Senior Product Manager to lead a strategic portfolio of new initiatives within our Personal Loans this role you will define and drive a multi-quarter roadmap focused on unlocking new growth opportunities expanding our product ecosystem and delivering meaningful value to our members.

You will own and scale key cross-sell experiences including systems that power intelligent product recommendations and ranking across SoFi surfaces. Youll also evaluate and incubate new product opportunities partnerships and emerging bets that extend the reach of our Personal Loans platform.

This is a highly cross-functional and high-impact role for a product leader who thrives in ambiguity can set clear direction in evolving spaces and is equally comfortable defining strategy and driving execution. You will partner closely with engineering data science design marketing and business stakeholders to bring new capabilities to life and ensure they deliver measurable results.

What youll do

• Identify and define new product opportunities that drive growth for Personal Loans with a focus on cross-sell engagement and member value
• Build and iterate on recommendation and ranking systems that surface the right products to the right members at the right time
• Lead 01 product development from problem definition through launch including experimentation iteration and scaling
• Partner closely with Data Science to define models inputs and success metrics for personalization and optimization systems
• Collaborate cross-functionally with Engineering Design Marketing Risk and Operations to deliver high-quality experiences
• Define and track key metrics using data to inform prioritization evaluate performance and drive continuous improvement
• Maintain a high-quality backlog and drive execution in a fast-paced agile environment
• Communicate product strategy progress and insights clearly to stakeholders and leadership

What youll need

• Bachelors degree or equivalent experience
• 5 years of product management experience
• Proven track record of owning product areas or initiatives and delivering measurable business impact
• Experience defining product strategy and driving execution across a multi-quarter roadmap
• Strong product intuition with the ability to identify high-impact opportunities and make sound prioritization decisions
• Data-driven mindset with experience using metrics experimentation and analysis to guide decisions
• Experience working cross-functionally with engineering design and data science teams
• Strong communication skills including experience influencing stakeholders and presenting to senior leadership
• Ability to thrive in a fast-paced ambiguous environment with high ownership

Nice to have

• Experience with growth personalization or recommendation systems
• Background in fintech lending or consumer financial products
• Experience working on 01 and scaling product initiatives
• Familiarity with experimentation frameworks and A/B testing
• Exposure to machine learningdriven products or ranking systems
• Experience building cross-sell or multi-product ecosystems