Marketing Specialist

Marketing Specialist

Aviron a standout Y-Combinator-backed company transforms fitness through its innovative game-based workout equipment pioneering the future of fitness entertainment. Y-Combinator renowned for nurturing groundbreaking startups like Airbnb Dropbox and Instacart has been instrumental in Avirons journey. With an infusion of $23.5M USD in funding were catapulting towards exponential growth outpacing the competition with double-digit growth annually since our inception.

Founded on the principle of making fitness engaging through advanced gaming technology Aviron is more than just a product; its a vision to revolutionize how our community stays motivated. Our unique approach combines the thrill of gaming with the benefits of physical exercise crafting an experience thats not only effective but truly enjoyable.

Proudly backed by SamsungNext and the co-founder of Oculus among other esteemed investors Aviron has swiftly scaled since launching in 2018. Our success stems from a distinct product that stands out in the connected fitness space making a tangible difference in peoples health and fitness levels. Our commitment to authenticity and community is reflected in our marketing; we exclusively feature real Aviron members fostering a genuine supportive and positive environment.

We invite you to explore our community and witness the impact of Aviron firsthand.

Aviron is right for you if

• Youre looking for a role that prioritizes personal and professional growth
• Youre looking for a relatively flat organization with friendly people that values merit (i.e. good work)
• Youre self-motivated and produce amazing work
• Youre not down with office politics
• You want to own your work start to finish
• You want to be provided with ample support and resources (i.e. budget) to complete said work
• You are looking to make an impact and see your work drive growth

About the Role:

Aviron is looking for a resourceful self-starting generalist to join our marketing team and work across the full mix - from influencer and affiliate partnerships to email marketing organic social content and campaign execution.

This isnt a role where you own one channel and hand everything else off. Youll work across all of it owning your projects end-to-end on a small team where versatility matters more than specialization. You dont need to be an expert in every area - but you need to be excited to learn willing to figure things out (AI tools are your friend here) and genuinely motivated by the challenge of marketing a product people love.

Reporting to the CMO and working closely with the CRO Performance Marketing Lead and Marketing Manager youll be expected to manage your own work use data to track whats working and communicate your results clearly. If youre the kind of marketer whod rather have a wider scope than a narrow lane this is the role.

Responsibilities:

Your areas of ownership will include: affiliate influencer and PR

Your areas of collaboration will include: Organic social brand partnerships email marketing and web

• Develop and execute partnership strategies across influencer affiliate earned PR and brand collaborations aligned with broader growth and brand objectives
• Own and scale influencer and affiliate programs as performance channels with accountability to revenue CAC and partner ROI
• Source negotiate and manage brand partnerships end-to-end - from prospecting and contract negotiation through onboarding activation performance monitoring renewal and re-engagement
• Manage reporting frameworks and dashboards to track KPIs across partnerships and broader marketing efforts; present regular updates to senior leadership
• Analyze performance data using attribution and affiliate tools translating insights into actionable optimizations and renewal strategies
• Manage budget tracking invoice reconciliation internal documentation and cost management across your areas of ownership
• Contribute to organic social media and content strategy - planning creating and posting across channels
• Support on marketing copy for channels and business objectives that youre working on (ie. end to end ownership of projects)
• Support SEO and AEO content and discoverability strategy through support across blog development LinkedIn influencer content distribution and press highlight updates
• Manage external PR and affiliate agencies overseeing campaign execution and ongoing optimization
• Oversee the VIP product seeding process coordinating with relevant teams to ensure seamless partner onboarding
• Support email marketing efforts including campaign execution flow builds and performance analysis
• Leverage AI tools to move faster fill gaps and produce higher-quality work independently
• Other duties as assigned

Key Qualifications and Experience:

• Minimum of 2-3 years experience in direct to consumer ecommerce marketing
• Bachelors degree in business marketing or a related field
• Experience using Ai tools for marketing. Ai course certifications via Claude a major plus
• Experience identifying and engaging influencers of various sizes
• Ability to project manage multiple detail-oriented assignments while keeping sight of overarching objectives
• Affiliate experience including implementing and scaling affiliate programs
• Strong understanding of social media fundamentals on YouTube and Instagram. Linkedin and TikTok a plus
• Analytical mindset with expertise in marketing tools like Excel GA4 and a knack for defining goals and tracking performance
• Exceptional written and verbal communication skills for both internal and external stakeholders including creators agencies and managers
• Must have an entrepreneurial mindset with high accountability and ownership and a desire to work in a fast-moving company with high expectations
• Tech start-up experience is preferred

What we offer

• $5000 annual education allowance to support your development and professional growth
• Unlimited Essential Days. Vacation days should be for just that vacation. Thats why we have paid essential days to use for those crappy unforeseen events
• 3 weeks vacation. To just vacation however youd like
• Employee Stock Ownership Plan. We are all owners of the business and want all our employees to have a piece of the pie
• Annual discretionary bonus. So all our employees can reap the rewards of a successful year and hard work
• Free rower bike or treadmill. Work out with the Aviron community
• Team on-sites. Nothing beats face time with the crew - we gather at our Toronto office twice a year to connect collaborate and have fun
• 100% employer paid benefits. Improving the health and happiness of our A-team members
• All the best tech. An apple laptop and a big ass screen

Aviron is an equal opportunity employer. We provide a safe and inspiring workplace where everyone is accepted and has the opportunity to grow with us. If you require any accommodations please let us know.