Senior Manager, Demand Generation
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Yearly Salary:
Posted on:
5 days ago
Posted on:
Vacancies:
1 Vacancy
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Job Summary
AgencyAnalytics is the leading B2B SaaS reporting and insights platform purpose-built for marketing agencies. More than 7000 agencies use our platform to consolidate data from over 85 channels including SEO social email PPC and more into a single automated client reporting experience that helps them prove their value retain clients and scale.
Were a privately held debt-free founder-led company with a healthy balance sheet a remote-first team across Canada and a downtown Toronto office for those who want it. We move fast ship often and treat every team member as a meaningful contributor to where the company goes next.
About the Role
AgencyAnalytics is rebuilding marketing around motion ownership instead of channel ownership. The Sr. Manager Demand Generation is the operator who makes that real.
Youll run Create and Capture as one integrated motion: one demand plan one budget one scoreboard. Youll lead three direct reports as a player-coach which means you own the integrated demand plan allocate paid budget across both motions and run the trial-conversion email program yourself. The DGMs run their motions. You run the connection between them.
Your two most important peer partnerships are with the Sr. Manager Brand & Content who creates the work you distribute and the Sr. Search & Discovery Specialist who owns search across both motions. You coordinate with them not around them.
If youre ready to own the whole demand motion and not just a channel this is built for you.
Were a privately held debt-free founder-led company with a healthy balance sheet a remote-first team across Canada and a downtown Toronto office for those who want it. We move fast ship often and treat every team member as a meaningful contributor to where the company goes next.
About the Role
AgencyAnalytics is rebuilding marketing around motion ownership instead of channel ownership. The Sr. Manager Demand Generation is the operator who makes that real.
Youll run Create and Capture as one integrated motion: one demand plan one budget one scoreboard. Youll lead three direct reports as a player-coach which means you own the integrated demand plan allocate paid budget across both motions and run the trial-conversion email program yourself. The DGMs run their motions. You run the connection between them.
Your two most important peer partnerships are with the Sr. Manager Brand & Content who creates the work you distribute and the Sr. Search & Discovery Specialist who owns search across both motions. You coordinate with them not around them.
If youre ready to own the whole demand motion and not just a channel this is built for you.
As the Senior Manager Demand Generation you will
- Run Create and Capture as one integrated motion: one demand plan one budget allocation one scoreboard. Youre accountable for the whole thing not just your half.
- Lead three direct reports as a player-coach: DGM Create DGM Capture and the Performance Marketing Specialist. Roll up your sleeves alongside them you dont get to delegate everything.
- Own the trial-conversion email program directly: the full journey from sign-up to first paid invoice in close partnership with both DGMs PMM and Marketing Ops.
- Partner with the Director Growth Marketing on strategy: demand planning budget allocation motion design and experiments that move the pipeline. You build the plan together; you own the execution.
- Co-plan the distribution motion with the Sr. Manager Brand & Content: they create the work; you make sure it actually reaches the right audience and converts.
- Partner with the Sr. Search & Discovery Specialist on the search strategy that cuts across both motions - branded competitor and high-intent.
- Be the source of truth on demand performance for the Director and the executive team and the operator who makes the budget allocation calls when something has to move.
What Youll Bring
- 6 years in B2B SaaS demand generation including 2 years leading a team across multiple paid and organic channels.
- A point of view on motion ownership versus channel ownership and the receipts.
- Real fluency across both Create and Capture work which includes paid programs content distribution podcasts and partnerships review sites in-market intent and trial-conversion email. You dont need to be the deepest expert in any one area; you do need to be credible across the board.
- Hands-on experience designing and running trial-conversion or activation email programs that moved a real metric.
- Comfort as a player-coach leading a team that does the work and doing the work alongside them.
- Strong partnership instincts. You operate as a peer with the Director with the Sr. Manager Brand & Content and with the Sr. Search & Discovery Specialist
- Comfort being measured on trial signups and trial-to-paid % for the integrated motion not on channel-level metrics.
Benefits Compensation & Perks
Compensation is determined by factors such as market data within Canada technical skills relevant experience demonstrated impact and internal pay equity.
Beyond salary we invest in your growth well-being and long-term success through:
Beyond salary we invest in your growth well-being and long-term success through:
- Variable compensation
- 4 weeks vacation 5 personal days and your birthday off (we want to celebrate with you!)
- Comprehensive benefits from day one plus an annual HSA/WSA spending account
- RRSP matching to support your future
- Annual learning and development budget plus a book budget
- Parental leave top-ups
- & many more!!
A Few Things Worth Knowing
- This Posting: This is an active role were looking to fill now.
- Our Use of AI: AgencyAnalytics uses AI tools to support the screening and assessment stages of our recruitment process. All selection decisions are made by our people. If you have any questions about how AI is used please get in touch with us at .
- Our Commitment to Inclusion: AgencyAnalytics is proud to be an equal-opportunity employer. We welcome applicants from all backgrounds and are committed to a fair and accessible hiring process for everyone regardless of gender identity or expression race ethnic origin creed place of origin age sex marital status physical or cognitive ability sexual orientation or any other protected characteristic. If you require accommodation at any point during the recruitment process please let us know.
Required Experience:
Senior Manager
