Adobe Digital Marketing Specialist (Contract)
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Job Summary
CoreFactor is searching for an Adobe Digital Marketing Specialist on a contract basis for a client in the GTA.
This position is hybrid and will require the successful incumbent to go into office 2-4 times per week located in Downtown Toronto.
The Adobe Digital Marketing Specialist leads the development and execution of data-driven client-centric marketing experiences across channels. This role is responsible for translating client insights into personalized journeys enabling next-best-action strategies and driving measurable impact across acquisition engagement and retention.
- Design and deliver cross-channel personalized experiences (web app email paid media)
- Translate segmentation behaviours and client signals into actionable journey strategies
- Enable next best action and offer personalization across the client lifecycle
- Leverage platforms (e.g. CDP AJO targeting tools) to operationalize personalization at scale
- Support roadmap delivery vendor integration and capability adoption across teams
- Partner with technology and data teams to ensure strong data connectivity and activation
Experimentation & Optimization:
- Lead test-and-learn programs (A/B multivariate) to optimize journeys and campaigns
- Analyze performance derive insights and continuously improve relevance and conversion
- Establish measurement frameworks tied to business and client outcomes
Cross-Functional Collaboration:
- Partner with Growth Product Analytics and Channel teams to embed personalization into campaigns and digital experiences
- Support prioritization roadmap alignment and execution across squads
Change Management & Adoption:
- Drive adoption of personalization best practices across the organization
- Support training documentation and process evolution to scale capabilities
- Experience in digital marketing personalization or MarTech (financial services preferred)
- Strong understanding of customer data segmentation and lifecycle marketing
- Hands-on experience with personalization or campaign orchestration platforms
- Proven ability to drive cross-functional initiatives and deliver business impact
- Analytical mindset with comfort leveraging data to inform decisions
- Strong communication and stakeholder management skills
Required Skills:
Do you have the skills that will enable you to succeed in this role You have 10 or more years of software development experience (conceptualization design development and debugging) with at least two years of experience as a technical lead providing hands-on architectural design for software applications with an understanding of design patterns such as MVVM MVC Clean Architecture Sound technical knowledge with: Java J2EE Web Services (REST & SOAP) Angular 8() Java Script Spring Boot (Micro Services) You have experience with unit-testing code for robustness security usability and improving performance of the overall application You have a proficient understanding of code versioning tools such as Git Strong command in Computer Science concepts (SOLID etc.) Experience in integrating Third Party libraries and SDKs Experience building applications that consume web services and HTTP REST interaction with JSON Strong problem solving abilities Evaluate new technologies and participate in the continuous improvement of applications and systems Youre passionate about well-designed products and not afraid to sit with our Design Team to prototype wireframe and white-board your ideas
