Marketing Communications Assistant MGR

JOB SUMMARY

The Public Relations & Marketing plays a crucial role in enhancing the hotels image through strategic communications and marketing initiatives. This position involves supporting and executing marketing initiatives supporting public relations efforts and creating engaging content across various media channels. The assistant role supports Marketing and Communication director with internal and external communications.

Lead property-level programming and activation based on brand guidelines.
Serve as brand guardian ensuring all marketing reflects brand voice.
Manage property email marketing and digital strategy across various platforms.
Support group lead generation efforts and analyze key reports to adjust strategies accordingly.
Manage internal and external partners to ensure deliverables support hotel strategy.
Develop annual digital marketing plan to maximize revenue production.
Manage content across RitzCarlton Tokyo site and third-party sites.
Manage photography distribution and guest communications.
Support internal and external partnerships including with Marriott Digital Services.
Manage PR agency and execution of PR events and promotions.
Define in-house F&B programming in partnership with F&B team.
Develop and implement social media strategy and manage paid social media budget.
Lead asset development including hotel collateral and photoshoots.
Measure and communicate success of campaigns and digital performance.

CORE WORK ACTIVITIES OF Marketing and Communications

Building Brand and Property Awareness to Drive Revenue
Works collaboratively with local regional and national resources to build awareness and increase exposure for the property and restaurants.
Solicits new media outlets and travel media individuals.
Selects the best opportunities for the property based on market conditions and property needs.
Uses creative selling abilities to obtain maximum exposure through travel journalists and media outlets.
Increases awareness within the travel media community as well as coordinating events to gain exposures and grow revenue in the restaurant outlets.
Works with online media outlets to promote the hotel.
Coordinates offers and information for all publications and inserts with regard to brand loyalty reward mailings.
Develops brochure and property collateral materials.
Participates in all property imaging work (e.g. signage).
Ensures consistent brand and property message is communicated in all public relations and communications efforts.

Building Successful Relationships
Builds and strengthens relationships with existing and new travel writers and local media to ensure future exposure. Activities include calls entertainment FAM trips
Develops relationships within community to strengthen and expand customer base for sales opportunities and additional revenue.
Provides all communications channels with creative and unique tools to assist in the public relations and communications of the property.
Assists property in developing promotions for various campaigns.

Coordinating Communication Efforts
Provides accurate complete and effective communications to visiting journalists publicity or promotions.
Assists in managing individual and group media visits.
Coordinates community service activities in concert with the public image and needs of the resort.
Assists in creative print fulfillment; ensures corporate branding standards and legal compliances are met and incorporated into collateral.
Supports hotel press releases and other content for online and offline media.

MANAGEMENT COMPETENCIES

Leadership
Adaptability Maintain performance level under any circumstances.
Communication- Communicate with each department. Communicate with external partners.
Problem Solving and Decision Making - Identify and understand the cause of the problem. Get information from various information sources compare and compare answers.
Professional Demeanor - Professional sensibility share with management team for any support

At Marriott International we are dedicated to being an equal opportunity employer welcoming all and providing access to opportunity. We actively foster an environment where the unique backgrounds of our associates are valued and greatest strength lies in the rich blend of culture talent and experiences of our associates. We are committed to non-discrimination on any protected basis including disability veteran status or other basis protected by applicable law.