Vice President Marketing

Vice President - Marketing
Department: Corporate Marketing
Reports to: Chief Revenue Officer
Status: Full-Time Exempt

About DataCore Software

DataCore is a global leader in software-defined storage and data infrastructure serving more than 10000customers worldwide. Backed by Insight Partners and supported by a global team of 400 employeesDataCore is entering a high-growth phase with a clear mandate to surpass $100M ARR.

We are seeking a transformative Vice President of Marketing to architect and scale a modern AI-enabled globalgrowth engine. This leader will redefine our market narrative accelerate pipeline generation and build amarketing organization that combines strategic storytelling operational excellence and advanced AI-drivenexecution.

Reporting to the Chief Revenue Officer the VP of Marketing will operate as a core revenue leader responsible for driving measurable contributions to pipeline ARR growth and category leadership across core edge and cloud environments.

The Opportunity

This is not a traditional marketing leadership role.

We are looking for a strategic growth architect who:

Builds repeatable scalable and data-driven growth models
Brings creativity to positioning go-to-market models and category strategy
Uses AI to multiply productivity and performance
Treats marketing as a revenue engine

Key Responsibilities

1. Revenue & Growth Leadership
Own global marketing pipeline targets and measurable revenue contribution
Build scalable repeatable programs that drive acquisition acceleration retention and expansion
Develop a compounding growth engine aligned with ARR objectives
Partner tightly with Sales to optimize funnel velocity conversion and win rates
Drive CAC efficiency and marketing ROI improvement

2. Category Strategy & Portfolio Positioning
Define and elevate DataCores category narrative across software-defined storage and data
infrastructure
Develop a unified platform story across core edge and cloud environments
Lead segmentation strategy ICP refinement and vertical positioning
Translate complex infrastructure technologies into compelling differentiated value propositions for technical and business buyers
Architect solution plays that unify multiple products into cohesive growth motions

3. Modern Demand Generation & AI-Driven Growth
Lead global demand generation across digital ABM field and partner channels
Design and operationalize ABM plays across strategic accounts target verticals partners andexisting customer expansion opportunities
Build integrated insight-driven campaigns aligned to strategic solution plays
Implement predictive and AI-driven pipeline modeling to optimize budget allocation and performance
Develop AI-powered content systems that increase speed personalization and output quality
Introduce agentic workflows and automation that reduce manual eƯort and increase campaign velocity

4. AI-Enabled Marketing Operations
Modernize the marketing tech stack to enable automation personalization and scalableexperimentation
Leverage AI for:
o Content production and localization
o Customer segmentation and targeting
o Funnel optimization
o Sales enablement intelligence
o Competitive insights
Build a data-first organization with real-time dashboards tied to pipeline and revenue impact
Continuously improve operational eƯiciency through workflow automation and intelligent tooling

5. Sales & Partner Enablement
Develop diƯerentiated sales narratives battlecards and enablement frameworks
Align product launches with repeatable sales plays
Strengthen partner marketing and channel enablement programs
Ensure consistent global messaging and execution

Ideal Candidate Profile
We are seeking a high-impact growth-oriented marketing leader who combines enterprise infrastructureexpertise with creative AI-native thinking.

Required Qualifications
12 years of B2B marketing leadership in enterprise infrastructure storage cloud or data platforms
Proven track record of driving measurable pipeline growth and ARR impact
Experience building and scaling account-based growth programs across new logo partner-led andexpansion motions with demonstrated impact on named-account pipeline deal velocity andinfluenced ARR
Demonstrated success leading product marketing and portfolio positioning for complex technicalsolutions
Strong understanding of hybrid infrastructure virtualization cloud Kubernetes and modernarchitectures
Experience leading distributed global teams

Differentiating Capabilities
The ideal candidate will also demonstrate:
Experience implementing AI-driven marketing systems and automation
A history of introducing new go-to-market models or category repositioning
Evidence of building experimentation cultures and growth frameworks
Comfort leveraging generative AI predictive analytics and automation tools to improve productivityand outcomes
Systems thinking the ability to design scalable engines rather than one-oƯ campaigns
Exceptional storytelling executive presence and cross-functional influence

What Success Looks Like
(Immediate Mandate / First 3-6 Months)
Assess current team programs spend and funnel performance
Simplify priorities and establish a 30-day operating cadence
Realign roles agencies and budget to strategic growth areas
Create clear pipeline accountability with Sales
Identify quick wins in AI-enabled productivity and campaign execution

(6-12 Months)
A clearly defined and diƯerentiated category narrative
Measurable acceleration in pipeline growth and funnel velocity
AI-enabled marketing workflows improving productivity and eƯiciency
Increased marketing-sourced and influenced ARR
Strong alignment between Product Sales and Marketing
A scalable global marketing engine built for sustained growth