Marketing Automation Specialist

Location: North Chicago IL 60064 (Hybrid)
Work Schedule: Monday Friday 8:00 AM 5:00 PM CST (1-hour lunch)
Work Model: Hybrid (Onsite: Tuesday Thursday Remote: Monday & Friday)
Contract Duration: 2 Years
Open Positions: 1

The Marketing Automation Specialist (Marketo) will be part of a Digital Marketing team playing a key role in building and executing Healthcare Professional (HCP) 1:1 marketing programs. This position focuses on developing testing and optimizing omnichannel campaigns to ensure targeted timely and effective customer engagement.

• Build QA and execute low-to-medium complexity omnichannel campaigns including automated journeys and trigger-based programs.
• Ensure accurate timely and error-free campaign deployment within the Marketo Engage platform.
• Develop and maintain quality control documentation to ensure campaign accuracy and compliance.
• Monitor and optimize email deliverability including domain/IP reputation and inbox placement.
• Identify campaign issues perform root cause analysis and implement corrective actions.
• Participate in Agile workflows including design build testing and continuous improvement.
• Develop and execute A/B testing strategies analyze results and recommend optimizations.
• Collaborate with cross-functional teams including Marketing Strategy Analytics IT and external agencies.
• Provide project updates highlight risks and ensure stakeholder alignment.
• Stay updated on marketing automation trends tools and best practices.

1. Hands-on expertise with Marketo or similar platforms (e.g. Salesforce Marketing Cloud)
2. Strong experience in omnichannel and email campaign management
3. Solid analytical and problem-solving skills (campaign performance deliverability)
4. Strong project management and cross-functional collaboration abilities
5. High attention to detail with campaign QA and quality control processes

• Bachelors degree in Marketing Business or related field (or equivalent experience)
• 3 5 years of experience in:
  • Database marketing
  • CRM / Email marketing
  • Digital / Direct marketing
  • 1:1 marketing campaigns
• Minimum 3 years of hands-on experience with enterprise marketing automation platforms (Marketo preferred)
• Strong understanding of email marketing customer journeys and campaign execution
• Proficiency in:
  • Microsoft Office
  • Basic HTML/CSS
• Excellent communication and stakeholder management skills

• Marketo Expert Certification
• Experience with Adobe Suite
• Familiarity with Agile methodologies
• Strong background in marketing analytics and campaign optimization