Technical Project Manager – Salesforce Marketing Cloud & Agentforce for Marketing

Technical Project Manager Salesforce Marketing Cloud & Agentforce for Marketing
Location: Remote

Job Summary

We are seeking an experienced Technical Project Manager to lead the delivery of marketing technology solutions leveraging Salesforce Marketing Cloud and Agentforce for Marketing (AI-powered marketing capabilities). This role will manage end-to-end project execution ensuring alignment between business objectives and technical implementations while enabling scalable AI-driven customer engagement strategies.

Key Responsibilities

Project & Program Management

• Lead end-to-end delivery of Salesforce Marketing Cloud initiatives from discovery to deployment and optimization
• Define project scope timelines milestones and resource plans
• Manage risks issues and dependencies across multiple workstreams
• Ensure projects are delivered on time within scope and within budget
• Drive Agile/Scrum ceremonies (sprint planning stand-ups retrospectives)

Salesforce Marketing Cloud Delivery

• Oversee implementation of campaigns and solutions using Journey Builder Email Studio Automation Studio and Contact Builder
• Coordinate with technical teams on integrations data models and campaign execution
• Ensure adherence to best practices in marketing automation and platform governance
• Monitor delivery quality performance and scalability of solutions

Agentforce for Marketing (AI Enablement)

• Manage the implementation of Agentforce AI agents for marketing use cases such as personalization lead nurturing and campaign optimization
• Coordinate cross-functional teams to define and deliver AI-driven workflows
• Track AI solution performance and ensure continuous improvement
• Align AI initiatives with business KPIs and customer experience goals

Stakeholder & Communication Management

• Act as the primary point of contact for business and technical stakeholders
• Translate business requirements into technical delivery plans
• Provide regular status updates executive reporting and roadmap visibility
• Facilitate decision-making and resolve conflicts across teams

Data & Integration Oversight

• Oversee integration of Marketing Cloud with Salesforce CRM (Sales Cloud/Data Cloud) and third-party platforms
• Ensure data readiness quality and governance throughout project lifecycle
• Coordinate with data engineering teams on segmentation reporting and analytics

Quality Assurance & Release Management

• Ensure proper testing strategies (SIT UAT) and successful release deployments
• Manage release schedules and environment coordination (Dev QA Prod)
• Drive continuous improvement in delivery processes and tools

Required Skills & Qualifications

• 5 9 years of experience in technical project management or program management
• Hands-on experience delivering Salesforce Marketing Cloud projects
• Strong understanding of Journey Builder Automation Studio Contact Builder and campaign workflows
• Experience with Agentforce or Salesforce AI tools (Einstein AI generative AI)
• Proven ability to manage cross-functional technical teams
• Familiarity with APIs integrations and data architecture concepts
• Strong knowledge of Agile/Scrum and/or Waterfall methodologies
• Excellent communication leadership and organizational skills

Preferred Qualifications

• Salesforce certifications (Marketing Cloud PMP Certified Scrum Master or equivalent)
• Experience with Salesforce Data Cloud (CDP)
• Background in marketing automation CRM or digital transformation programs
• Familiarity with reporting and analytics tools (e.g. Tableau CRM Analytics)
• Experience managing AI-driven or data-centric projects