Content & Enablement Specialist X (Formerly Twitter)

About MarketStar:

In everything we do we believe in creating growth for our clients our employees and our community. For the past 35 years we have been generating revenue for the most innovative tech companies across the globe through our outsourced B2B demand sales customer success and revenue operations solutions. We are passionate about cultivating career advancements for our people and support them through mentorship leadership and career-development programs. We provide service and support to our communities through the MarketStar Foundation.

Our exceptional team is the cornerstone of MarketStars accomplishments. We are proud of our award-winning workplace culture and to be named a top employer in our industry. These achievements are a testament to our six core values embraced by our 3000 employees worldwide. From our headquarters in Utah USA to our global offices in India Ireland Bulgaria Mexico the Philippines and Australia we all work together to drive innovation and success.

We are excited to have you apply to join our MarketStar team and cant wait to discuss how we can help you find growth!

About the Content & Enablement Specialist

MarketStar looking to hire a Content & Enablement Specialist to support our SMB sales team selling advertising on X. In this position you will play a pivotal role in repurposing marketing materials into high-impact sales sequences templates and snippets in Outreach to engage and accelerate deals with SMB advertisers. You will collaborate closely with the marketing and sales teams to develop content that drives revenue across the advertiser lifecycle (SDR AE and AM roles).

Location: Ogden UT Hybrid

What Will You Do

Obtain a thorough understanding of X advertising products targeting capabilities platform features and sales processes for SMB advertisers

Collaborate with marketing and sales teams to repurpose existing marketing materials and content into effective sequences templates snippets and other assets in Outreach

Create polished engaging and personalized email sequences call scripts and content tailored for SDR (prospecting) AE (closing) and AM (account management/expansion) roles to accelerate sales cycles and revenue

Utilize data-driven strategies and A/B testing to optimize Outreach sequences for higher open click reply and conversion rates

Work cross-functionally with sales leadership marketing training quality and enablement teams to identify content gaps operational improvements and upskilling opportunities

Administer and optimize the Outreach platform along with other prospecting and engagement tools

Continually audit edit update and refine existing sales content and sequences to maintain accuracy and alignment with current X platform offerings and best practices

Synthesize complex advertising concepts product information and sales techniques into accessible resources for the sales team

Support onboarding and ongoing development of SDRs AEs and AMs with Outreach training and content resources

Regularly communicate project status performance insights and recommendations to key stakeholders

Work with Biz Ops data analysts and leadership to create effective reporting and analytics that measure enablement impact on sales outcomes

What Will You Need to Succeed

Bachelors degree in Marketing Communications Business or a related field or comparable work experience

1 years of experience in sales enablement content creation for sales teams Outreach (or similar platform) sequence building or related experience

Hands-on experience with Outreach or comparable sales engagement platforms is strongly preferred

Demonstrated understanding of B2B/SMB sales processes preferably in digital advertising media or SaaS environments

Proficiency with educational and design concepts (instructional design adult learning principles creating effective enablement materials)

Self-motivated and resourceful with the proven ability to multi-task and manage multiple projects simultaneously

Strong organization skills and attention to detail

Exceptional written and verbal communication skills especially in creating persuasive sales copy

Ability to collaborate effectively with subject matter experts marketing sales and key stakeholders

Team player with a collaborative and innovative style

Flexibility to adapt to changing business needs in a fast-paced advertising platform environment

What We Offer:

In our commitment to our We Care value we believe in providing employees with valuable mental and physical well-being benefits including:

Structured learning and career development programs

Mental health program

Generous Paid Time Off policy

Paid medical leave

Child/Dependent care reimbursement

Education reimbursement

401k match hardship loan program access to financial wellness advisor

Comprehensive healthcare coverage including medical dental and vision

MarketStar is firmly committed to Equal Employment Opportunity (EEO) and to compliance with all federal state and local laws that prohibit employment discrimination. Reasonable accommodations are available on request for candidates taking part in all aspects of the selection process. If you are an individual who identifies as someone with a disability and require reasonable accommodation(s) to complete any part of the job application process please contact us at for assistance.