Director, Data and Analytics

PositionSummary:

TheDirectorDataandAnalyticsleadsthedevelopmentandexecutionofthedatastrategyfor the Division of Communications and Marketing (MarComm) at Vanderbilt University. This role transforms raw data into actionable insights that improve the effectiveness of marketing and communications strengthen audience engagement enhance operational performance and inform strategic decision-making across the division.

As a key contributor to innovation and continuous improvement the Director drives efforts in campaign performance tracking audience segmentation behavioral analysis and operational forecasting. This position blends strong technical expertise with strategic thinking institutional awareness and cross-functional collaboration. The Director partners closely with teams across theuniversityincludingtheOfficeofDataandStrategicAnalyticstosupportacultureofdata-informed decision-making and shared measurement frameworks.

ThispositionreportstotheSeniorDirectorOrganizationalExcellenceandservesasastrategic advisor to MarComm leadership offering insight into performance trends risks and opportunities that shape divisional priorities.

Aboutthe Work Unit:

The Communications and Marketing team at Vanderbilt is a dynamic and deeply collaborative group. The division with all of its departments and sub-teams serves as the institution-wide center of excellence for communications and marketing developing and executing strategies thatinformengageandinspireotherstoparticipateinVanderbiltUniversitysglobalacademic and research mission. The division is a key strategic adviser and partner for other divisions in the university providing comprehensive plans and thoughtful analysis on messaging opportunities and constraints. The Communications and Marketing team continuously seeks innovative solutions to new and emerging challenges in order to deliver results at scale to advance the larger mission values and priorities of the university.

Key Responsibilities:

• Lead the development and execution of data-driven communications and marketing strategiesbyanalyzingcampaignperformanceaudiencebehaviorandengagement trends.

• DesignanddevelopactionableTableaudashboardsandreportsleveragingSnowflake data to support strategic and operational decision-making across the division.

• Serve as the primary liaison between MarComm and the Office of Data and Strategic Analyticstoensurealignmentondatapracticesplatformintegrationandmeasurement strategies.

• Manage the development and maintenance of data pipelines to ensure high-quality accessibledataacrosscommunicationsandmarketingsystemsincludingSalesforce and website analytics platforms.

• Buildandmaintainacentralizedanalyticsinfrastructuretosupportcampaign performance tracking operational planning and strategic reporting.

• DevelopandautomateETLworkflowstomoveandtransformdatafromplatformssuch as Salesforce and Google Analytics into Snowflake using tools like Fivetran dbt or custom SQL/Python scripting.

• OverseeintegrationofdatafromGoogleAnalytics4CRMsystems(e.g.Salesforce Slate) email platforms social media analytics and project management tools.

• Ensurestrongdatagovernancepracticesincludingdataqualitydocumentationaccess control and compliance with university privacy policies (e.g. FERPA).

• Designandmaintaininteractivedashboardsscorecardsandreportsusingtoolssuchas Tableau Power BI or Looker Studio.

• Conduct advanced analysesincluding audience segmentation A/B testing attribution modelingengagementscoringandpredictivemodelingtouncoverinsightsandguide strategy.

• Translatecomplexdatafindingsintoclearactionablerecommendationstoimprove campaign performance audience targeting digital user experience and resource allocation.

• Empowerinternalteamsbyeducatingstakeholdersoninterpretingdashboards understanding KPIs and applying data to daily workflows.

• Adviseseniorleadershiponemergingtrendsperformancerisksanddata-driven opportunities to inform divisional strategy and planning.

• CollaboratewithandsupporttheSeniorDirectorOrganizationalExcellenceinadvancing strategic data initiatives and aligning analytics priorities with broader divisional goals.

• Staycurrentwithanalyticstoolsindustrybestpracticesandtrendsinhighereducation communications marketing and digital strategy.

Supervisory Relationships:

This position will work independently at first and may once needs are assessed by this leader and appropriate resourcing is secured - have direct supervisory responsibility over a data and analyticsspecialist.ThispositionreportsadministrativelyandfunctionallytotheSeniorDirector Organizational Excellence.