Digital Content & Social Media Summer Internship

Launch Your Summer Career Outdoors ð

Get paid. Create content. Tell stories that inspire people to get outside.

This summer bring your creativity digital skills and passion for storytelling to Johnson Outdoors a global outdoor recreation company dedicated to helping people connect with nature and protecting the environments that make those experiences possible.

Across our Fishing Watercraft Camping and Diving brands we create products and content that fuel outdoor adventures around the world while promoting responsible sustainable recreation. Headquartered in downtown Racine on the shores of Lake Michigan Johnson Outdoors offers a peopleâfirst culture where creativity collaboration and purpose come together.

About the Internship

The Johnson Outdoors Summer Internship Program is a paid handsâon experience for college students and recent graduates ready to turn classroom knowledge into realâworld marketing impact.

ð Location: Racine WI (Lake Michigan views included)
ð Schedule: 40 hours/week
ð Timing: May or June 2026 through August 2026
ð¼ Status: Temporary internship (not benefitsâeligible)

Our interns are active contributors not observers. Youll work on meaningful digital marketing projects that support real campaigns brand storytelling and consumer engagement initiatives.

What Youll Do

As a Digital Marketing Intern youll help bring Johnson Outdoors brands and stories to life across digital channels:

• Assist with creating and editing digital content for social media and marketing campaigns including shortâ and longâform video production
• Support content publishing across owned channels including blogs and social media platforms
• Help plan schedule and manage social media posts aligned with marketing calendars and campaigns
• Assist with organizing and maintaining digital assets such as images videos and written content
• Collaborate with the broader Marketing Team and DirectâtoâConsumer commerce teams to ensure consistent voice messaging and visual standards
• Support tracking and reporting of content and social media performance metrics
• Participate in brainstorming sessions and contribute creative ideas for campaigns storytelling and audience engagement

This role is ideal for someone who enjoys creating experimenting and finding new ways to connect with audiences digitally.

What Were Looking For

• Current college student or recent graduate studying Marketing Digital Marketing or a related field
• Strong interest in content creation social media and digital storytelling
• Experience or skills in video editing and social media publishing
• Strong written communication skills and attention to detail
• Organized creative and comfortable juggling multiple projects
• Authorized to work in the U.S. without employmentâbased sponsorship

What Youll Gain

• A 1012 week paid internship with real marketing responsibility
• Handsâon experience in content development publishing video and social media within a global consumer brand
• Exposure to how digital marketing supports brand commerce and consumer engagement strategies
• Opportunities to collaborate crossâfunctionally and learn from experienced marketing professionals
• Experience supporting a purposeâdriven company that values creativity sustainability and inspiring outdoor experiences

Why Johnson Outdoors

Because great stories can inspire great adventures and help protect the planet along the way.

At Johnson Outdoors digital marketing plays a key role in connecting people with outdoor experiences that matter. If youre excited about creating content growing your digital skills and being part of a brand with purpose wed love to hear from you.

Apply today and spend your summer creating where innovation meets the outdoors.

Required Experience:

Intern