Consumer Insights & Innovation Summer Internship

Launch Your Summer Career Outdoors ð

Get paid. Explore consumer behavior. Help shape how people experience the outdoors.

This summer put your curiosity analytical mindset and passion for understanding people to work at Johnson Outdoors a global outdoor recreation company dedicated to helping people get outside and protecting the natural spaces we all value.

Across our Fishing Watercraft Camping and Diving brands we create innovative consumerâinspired products that connect people with nature while promoting responsible and sustainable outdoor recreation. Headquartered in downtown Racine on the shores of Lake Michigan Johnson Outdoors blends a peopleâfirst culture with a strong commitment to environmental stewardship and longâterm impact.

About the Internship

The Johnson Outdoors Summer Internship Program is a paid handsâon experience designed for college students and recent graduates ready to apply classroom learning to real business challenges.

ð Location: Racine WI (Lake Michigan views included)
ð Schedule: 40 hours/week
ð Timing: May or June 2026 through August 2026
ð¼ Status: Temporary internship (not benefitsâeligible)

Interns at Johnson Outdoors are treated as true team members. Youll work on meaningful projects that influence innovation marketing strategy and business decisionâmaking not hypothetical assignments.

What Youll Do

As a Consumer Insights Intern youll support projects that help Johnson Outdoors better understand our consumers and how they engage with outdoor experiences:

• Support consumer insights initiatives through data collection analysis and synthesis of qualitative and quantitative research
• Assist with gathering and organizing consumer market and competitive data to inform innovation and business decisions
• Collaborate with crossâfunctional teams including Marketing Innovation Product and Shared Services on insightâdriven projects
• Help translate research findings into clear summaries presentations and actionable recommendations
• Participate in innovationârelated projects including concept exploration trend analysis and opportunity identification
• Support documentation reporting and presentation of insights to internal stakeholders

This role is ideal for someone whos naturally curious enjoys problemâsolving and is excited about turning data into meaningful stories.

What Were Looking For

• Current college student or recent graduate studying Marketing Business or a related field
• Strong curiosity and passion for learning about consumers behavior and markets
• Basic understanding of business marketing or innovation concepts
• Strong analytical criticalâthinking and problemâsolving skills
• Ability to organize information and communicate insights clearly
• Authorized to work in the U.S. without employmentâbased sponsorship

What Youll Gain

• A 1012 week paid internship with real business impact
• Exposure to consumer insights and innovation practices within a global organization
• Handsâon experience turning consumer research into actions that shape product and brand decisions
• Opportunities to work crossâfunctionally and gain a broad understanding of Johnson Outdoors and its business units
• Experience contributing to a purposeâdriven company focused on sustainability innovation and improving outdoor experiences

Why Johnson Outdoors

Because understanding people helps us better protect and inspire the places they explore.

At Johnson Outdoors consumer insights drive innovation that supports meaningful outdoor experiences today and for generations to come. If youre looking for a summer internship that challenges your thinking builds realâworld insight skills and supports a mission bigger than any single product wed love to hear from you.

Apply today and spend your summer discovering insights where innovation meets the outdoors.

Required Experience:

Intern