Director, Marketing Measurement Analytics

The Director Paid Marketing Measurement Analytics is a key leader within Marriotts Enterprise Data Analytics & AI organization responsible for delivering insights that influence marketing strategy channel performance and campaign effectiveness. This role drives analytics initiatives focused on marketing mix modeling attribution incrementality testing and ROI analysisenabling strategic data-driven decisions that improve engagement and maximize return on investment.

Working closely with marketing leaders and cross-functional teams the Director defines analytical priorities interprets complex data and translates findings into clear actionable strategic recommendations. By leveraging advanced analytics and Marriotts data assets this position ensures marketing strategies are grounded in robust insights and aligned with enterprise goals. The Director combines strong analytical expertise business acumen and exceptional communication skills to serve as a trusted advisor to senior stakeholders fostering collaboration and innovation to embed analytics into decision-making and elevate Marriotts marketing performance.

• Bachelors degree in Business Analytics or related field; advanced degree a plus.
• Minimum 8 years of experience in advanced analytics or related roles with 3 years managing others preferred.
• Ability to translate insights into strategic recommendations for business leaders.
• Robust understanding of causal inference methodologies (i.e. RCT differences in differences instrumental variables)
• Hands-on knowledge of running incrementality studies (geo-based and audience-based hold-outs synthetic controls)
• Strong familiarity with MMM validation techniques (in-market and out-of-sample model validations)
• Strong understanding of full-funnel marketing and media channels (digital TV retail media paid social search) as well as relevant measurement frameworks
• Experience driving marketing measurement innovation
• Ability to build mentor and lead a high-performing team of analysts.

Key Duties & Responsibilities

• Lead end-to-end marketing measurement initiatives across channels including marketing mix modeling attribution incrementality testing and ROI analysis to evaluate and optimize marketing investments.
• Translate complex analytical findings into clear compelling narratives and strategic recommendations tailored for senior leadership and executive audiences.
• Design and apply causal inference methodologies (e.g. randomized controlled trials differences in differences synthetic controls instrumental variables) to isolate incremental impact and inform decision-making.
• Define and evolve enterprise grade measurement frameworks KPIs and success metrics in partnership with marketing stakeholders.
• Lead coach and develop a team of high-performing analysts fostering a culture of analytical rigor curiosity and business impact.
• Set clear standards for analytical quality documentation and storytelling.
• Partner with data engineering data science and visualization teams to ensure analytics are supported by reliable well-structured and accessible data assets.
• Evaluate and pilot new measurement technologies tools and methodologies continuously advancing Marriotts marketing measurement capabilities.
• Stay current on industry best practices and emerging trends in marketing measurement experimentation and advanced analytics.

Marriott International is an equal opportunity believe in hiring a diverse workforce and sustaining an inclusive people-first are committed to non-discrimination onanyprotectedbasis such as disability and veteran status or any other basis covered under applicable law.