Business Analyst

At Hiebing we believe the best ideas come from curious minds working together. Were a strategy-led agency where analytics isnt a backseat functionits a driver of the work shaping decisions alongside brand creative and media.

Were looking for a Business Analyst who doesnt just answer questionsthey challenge them reframe them and turn them into insights that actually move the business forward.

If you love getting into the gray connecting dots others miss and translating data into stories that influence real decisionsyoull fit right in.

What Youll Do

• Act as a primary analytics partner across marketing promotions loyalty and product initiatives
• Translate ambiguous business questions into structured analytical approaches
• Measure the incremental impact of campaigns promotions and pricing strategies
• Conduct analyses including market basket cannibalization customer segmentation and LTV
• Synthesize findings into clear recommendations and executive-ready narratives
• Proactively identify opportunities and bring forward new analytical ideas
• Present insights and recommendations directly to stakeholders and clients
• Partner with data and analytics teams to ensure data quality and consistency

What This Role Is (and Isnt)
This is not a reporting role.
You wont be waiting for ticketsyoull be helping define the problem.

Success here means:

• Influencing decisions not just delivering analysis
• Bringing proactive ideas not just responding to asks
• Driving measurable business impact

Tools & Technical Skills

• SQL as a primary tool for data analysis
• Experience with modern data environments (Snowflake Databricks or similar)
• Dashboarding and visualization (Power BI or similar)
• Python or similar tools for deeper analysis and automation
• Curiosity and interest in leveraging emerging AI tools to enhance analysis and insight generation

What Were Looking For

• 4 years in analytics business analysis or data science roles
• Strong experience with A/B testing experimentation and marketing analytics
• Ability to turn data into clear actionable recommendations
• Experience presenting to and influencing stakeholders
• Strong business judgment and comfort working in ambiguity
• Excellent communication and storytelling skills
• Ability to work independently while collaborating across teams

How We Work (Hybrid & Collaboration)
This role is based in our Madison WI office with ahybrid schedule (in-office MondayWednesday remote ThursdayFriday).

We believe the kind of collaborative problem-solving this role requires happens best when were working side-by-sidewhiteboarding debating and building on each others thinking in real time.

Work Authorization
Candidates must be authorized to work in the United States without current or future sponsorship.

Why Hiebing

• Strategy-led independently owned agency
• We Before Me cultureteams outperform individuals
• Opportunity to shape work that has real business impact
• Smart curious people who care deeply about doing great work

Benefits include:Hybrid work flexibility health dental insurance paid parental leave matching 401(k) profit sharing a professional development fund and many more!