Integrated Campaigns Manager, Account-Based Marketing

Who we are

About Stripe

Stripe is a financial infrastructure platform for businesses. Millions of companiesfrom the worlds largest enterprises to the most ambitious startupsuse Stripe to accept payments grow their revenue and accelerate new business opportunities. Our mission is to increase the GDP of the internet and we have a staggering amount of work ahead. That means you have an unprecedented opportunity to put the global economy within everyones reach while doing the most important work of your career.

About the team

Stripes global campaigns team delivers integrated marketing campaigns that drive awareness and engagement for our audiences solutions and products worldwide. Working closely with sales and marketing teams our campaigns support Stripes larger business objectives. We build and deliver campaigns across a broad suite of content tactics and channels. We measure and experiment in order to continuously improve outreach enhance the customer journey and support revenue growth for the company.

What youll do

Stripe is hiring an AccountBased Marketing Lead to build a global multisegment multiproduct ABM Center of Excellence (CoE). Working with internal partners agencies and third-party providers you will craft strategies tools data and playbooks to standardize and scale ABM in support of reaching engaging and expanding Stripes most critical accounts.

The ideal candidate

• Has a proven history building successful scaled ABM programs at a global technology company
• Excels in leading and driving large complex global campaigns or programs
• Has strong analytical skills with the ability to interpret analyze and communicate campaign tactic and account performance across marketing and sales KPIs
• Works with and influences across cross-functional stakeholder groups including senior sales marketing and product leaders
• Deeply sales-fluent; understands how sellers work and what they need to be successful
• Has a proven track record developing global campaigns and delivering campaign playbooks for international localisation and execution
• Leads with AI to improve efficiency insights and impact
• Sees around corners; anticipates and unblocks challenges stays ahead of market/audience trends and anticipates regional/country needs and nuance
• Is agile iterative and comfortable building through ambiguity in high growth environments

Responsibilities

• Build the global ABM strategy program and toolset in deep partnership with Campaigns Regional Demand Generation Product Marketing Exec Marketing Strategy and Operations Engineering Sales and Customer Success and more
• Design standards for a variety of ABM approaches including 1:1 1:few and 1:many
• Partner with Regional Demand Generation teams to understand local ABM needs and deliver resources that support regional strategy delivery scale and pipeline generation
• Establish a measurement framework to demonstrate how your work is driving impact (ex. Account reach account engagement pipeline); report regularly on results opportunities and learnings

Who you are

Were looking for someone who meets the minimum requirements to be considered for the role. If you meet these requirements you are encouraged to apply. The preferred qualifications are a bonus not a requirement.

Minimum requirements

• 10 years of enterprise B2B marketing experience that includes some mix of account-based marketing integrated campaigns content marketing and/or regional/field marketing with demonstrated increase in scope
• Experience with third-party account-based marketing technology (6Sense Clay DemandBase etc.)
• AI-forward; hands-on experience using AI tools to automate and accelerate insights production and processes
• Knowledge of FinTech industry landscape trends and technology
• Proven expertise in partnering with regional marketing and sales teams to build grow and develop pipeline
• Analytical acumen with the ability to build interpret and adjust measurement tools and data
• Exceptional presentation writing and communication skills especially to executive stakeholders
• High ownership; appetite and ability to work through ambiguity evaluate and recommend solutions and drive clarity across complex global stakeholder groups
• Ability to build campaigns and programs from the ground orchestrating many moving parts across disparate functions