CORP Social Media Specialist

Job Title: Social Media Specialist

Location: Houston TX 77002 (Hybrid 4 days onsite)
Pay Rate: $36.23 $39.13/hour on W2
Duration: 12 months (possible extension/full-time)
Work Environment: Open office May require evenings/weekends
Department: Consumer Marketing

Job Overview

The Social Media Specialist will lead organic social content strategy and community engagement across a portfolio of retail brands. This role is responsible for creating impactful platform-native content that strengthens brand trust drives engagement and supports business objectives.

You will own the full lifecycle of social content-from ideation to execution-while ensuring consistency in brand voice and continuously optimizing performance through data-driven insights.

Key Responsibilities

Social Strategy & Content Development

• Develop and execute organic social media strategies aligned with brand and business goals (engagement retention revenue)
• Plan create and publish social content across platforms from concept to launch
• Translate marketing and go-to-market campaigns into social-first creative

Content Planning & Execution

• Manage social content calendars (organic paid) ensuring consistency in tone voice and cadence
• Coordinate with marketing creative and project teams for content development and approvals
• Continuously test new content formats messaging and timing strategies

Community Engagement

• Monitor and respond to comments messages and interactions across platforms
• Ensure all responses are timely accurate and aligned with brand and legal guidelines
• Escalate sensitive or reputational issues appropriately

Performance & Optimization

• Analyze social media performance metrics (engagement CTR conversions sentiment)
• Provide actionable insights and optimization recommendations
• Track platform trends cultural moments and emerging best practices

Collaboration & Innovation

• Partner with cross-functional teams (Marketing Creative Go-to-Market)
• Proactively pitch new ideas campaigns and experiments
• Contribute to a collaborative and high-performing team culture

Required Qualifications

• Bachelors degree in Marketing Communications Business or related field
• 3 years of experience in social media marketing content creation or community management
• Strong understanding of platforms: Facebook Instagram X TikTok LinkedIn YouTube
• Experience with social media tools (publishing analytics listening moderation)
• Ability to work independently in a fast-paced environment
• Excellent written and verbal communication skills
• Strong organizational and multitasking abilities

Preferred Qualifications

• Experience pitching creative social media campaigns and test ideas
• Proven ability to grow and evolve a brands social presence
• Familiarity with project management tools (e.g. Workfront or similar)
• Experience with social listening and monitoring tools
• Exposure to energy utilities or consumer-facing industries (nice to have)

Physical & Work Requirements

• Ability to sit or stand for extended periods
• Regular computer and online communication usage
• Flexibility to work evenings/weekends as needed