Head of User Growth

Every day tens of millions of people come to Roblox to explore create play learn and connect with friends in 3D immersive digital experiences all created by our global community of developers and creators.

At Roblox were building the tools and platform that empower our community to bring any experience that they can imagine to life. Our vision is to reimagine the way people come together from anywhere in the world and on any device. Were on a mission to connect a billion people with optimism and civility and looking for amazing talent to help us get there.

A career at Roblox means youll be working to shape the future of human interaction solving unique technical challenges at scale and helping to create safer more civil shared experiences for everyone.

The mission of the User Growth team at Roblox is to connect the next billion users to Roblox by building the industrys most sophisticated engine for acquisition activation and retention. As the platform evolves to include a more mature 18 audience and a catalog of high-fidelity AAA-quality experiences the User Growth pod is responsible for reimagining the end-to-end user lifecycle.

This is a high-impact leadership role requiring a Systems Thinker who can navigate the complex interplay between content supply and user demand. You will lead the strategy for our four core pillarsConsideration Activation Retention and Reactivationtransitioning legacy UX ownership into a unified high-velocity growth unit. Reporting to the Head of Discovery you will apply first-principle thinking to solve the demand-side challenge: ensuring that as our content catalog ages up we are acquiring and retaining the specific audiences those games need to thrive.

This role is based in San Mateo CA (hybrid with Tuesday-Thursday onsite).

Important Challenges

• The Growth Flywheel: Deeply understanding the demand vs. supply mechanics of the Roblox marketplace. You must architect how discovery and ML recommendations drive a self-sustaining flywheel where new content genres attract new user cohorts which in turn incentivizes further developer investment.
• Aged-Up Activation: Leading the evolution of our first-time user experience (FTUE) to ensure Roblox is perceived as a premier entertainment destination for adults (18) moving beyond its historical all-ages or younger-skewing roots.
• Ecosystem Health & Balance: Managing the delicate balance of a multi-sided marketplace. You will ensure that growth tactics for one segment do not degrade the experience for others optimizing for long-term platform health over short-term hacks.
• Full-Loop Ownership: Unifying disparate technical stacks (AuthSec Social Notifications) to build a seamless Consideration-to-Retention loop leveraging advanced growth tech like Server-Driven UI (SDUI) and automated notification triggers.
• Growth Infrastructure: Building a scalable engineincluding SDUI deep linking and automated notification stacksto deploy dynamic growth interventions.

You Will:

• Drive Strategy & Vision: Define the 2026 roadmap for User Growth moving from a merchandising mindset to a lifecycle engine mindset.
• Deeply Understand Content & Verticals: Deeply understand unique user and business challenges for these new content types and verticals that we want to bring to the platform (e.g. AAA games 18 experiences) and translate these insights into creative product designs and solutions.
• Architect AI-Driven Growth: Partner with world-class Machine Learning/AI and Data Science teams to build recommendation systems that solve the cold start problem for new aged-up users.
• Optimize the Funnel: Connect user and platform value to Northstar metric. Own them for the platforms entry points.
• Innovate / Execute via First Principles: Break down complex growth hurdlessuch as the trade-off between signup friction and user signal collectionto their fundamental truths and build novel evidence-based solutions.
• Bridge Technical & Non-Technical Domains: Provide guidance and insights to non-technical audiences and hold your own with world-class experts on machine learning and data science.
• Lead Cross-Functionally and Cross-Org: Align Engineering Design and Product Marketing around a unified vision for Ecosystem Growth ensuring that technical foundations (like Deep Linking and SEO) support broader business goals. Effectively lead influence and coordinate with other orgs to see through the visions landing across the entire funnel.

You Have/Are:

• A System Thinker & Problem Solver: You dont just build features; you design systems. You understand how a change in the notification stack affects social density which in turn impacts long-term retention and ecosystem health.
• First-Principles Driven Innovator: You have a track record of challenging industry conventions and building 0-to-1 products based on fundamental truths rather than analogies.
• Technical & Quantitative Depth: A formal degree in a technical field (Computer Science Math ML Econometrics) and a deep fluency in how mathematical modeling and AI drive search and recommendation systems.
• Ecosystem Expertise: 10 years of product leadership in high-scale consumer tech with a focus on marketplaces UGC or social platforms. You understand the unique incentives of a creator economy.
• Narrative Mastery: Exceptional written and verbal communication skills. You can synthesize complex data-driven arguments into clear logic chains for executive stakeholders.
• Innovative Problem Solver: You are comfortable in high-pressure environments with competing priorities and can deterministically find the most impactful path forward.
• Passionate about the Future: Driven by the challenge of defining the metaverse for all ages and scaling it to billions of users.