Senior Intelligence Manager (Measurement)

At Roche you can show up as yourself embraced for the unique qualities you bring. Our culture encourages personal expression open dialogue and genuine connections where you are valued accepted and respected for who you are allowing you to thrive both personally and professionally. This is how we aim to prevent stop and cure diseases and ensure everyone has access to healthcare today and for generations to come. Join Roche where every voice matters.

The Position

Group Communications (GC) is responsible for creating a lasting positive image of Roche and representing the companys voice on a Group level. We communicate Roches strategy and how we deliver on our purpose of Doing now what patients need next to Roche colleagues and external audiences. We drive integrated and global campaigns and provide platforms for communications business partners as well as our affiliates to engage with audiences. We contribute to building trust of key stakeholders managing Roches brand and reputation and building a favorable environment for our business. We aspire to be innovative forward-looking creative and courageous representing a strong integrated corporate brand and audience experience where people can thrive learn new skills and create great things together.

The Role

The Senior Intelligence Manager (Measurement) is responsible for defining enabling and scaling how Roche measures the impact of its digital communications across internal and external audiences. This role goes beyond performance tracking focusing on building and enhancing the foundations that make measurement effective consistent and scalable while shaping how data is collected structured and activated across the organization. You will work across measurement frameworks data architecture and emerging discovery ecosystems to ensure Roche not only understands performance but is equipped to continuously improve it.

The Opportunity

As a Senior Intelligence Manager you will have the chance to shape the future of our digital impact and data architecture.

• Measure and Report Performance: Track Roches paid and organic activity across global channels translating complex data into clear actionable insights and narratives that inform business strategies.

• Define Measurement Frameworks: Evolve frameworks for both holistic and campaign-specific KPIs to enable benchmarking optimisation and long-term organisational learning.

• Design Data Ecosystems: Partner with IT and data engineering to design scalable data pipelines ensuring automated ingestion and integration of data into centralised environments like data lakes.

• Establish Data Standards: Set best practices for data layers and tracking frameworks to ensure consistent accurate data collection across all platforms channels and markets.

• Drive Research and Insights: Derive insights from social and audience data using analytics listening and custom research to build a single source of truth for communications performance.

• Innovate with Emerging Tech: Explore measurement approaches for Generative Engine Optimisation (GEO) to improve Roches visibility within AI-driven search and discovery environments.

• Enable Global Collaboration: Partner with Internal Communications to align standards and coach colleagues fostering a culture of data-driven decision-making and technical excellence.

Who You Are

We are looking for a strategic thinker who blends technical expertise with the ability to influence and collaborate across a global organisation.

• Experienced Expert: You possess a Bachelors degree or equivalent and a minimum of 7 years of relevant experience in social media intelligence or digital analysis.

• Technical Proficient: You are adept at using tools such as Brandwatch Sprinklr Google Analytics Snowflake and Power BI with preferred experience in Tableau Data Studio or Python.

• Analytical Strategist: You have proven abilities in measurement critical thinking and decision-making with the skill to interpret multi-market and multilingual social intelligence data.

• Strong Communicator: You demonstrate outstanding communication and presentation skills with the ability to translate complex data structures into meaningful stories.

• Bilingual Specialist: You are proficient in written and verbal communication in English with additional fluency in German considered a vital asset for this global role.

Ready for the next step We look forward to hearing from you. Apply now to discover this exciting opportunity!

Who we are

A healthier future drives us to innovate. Together more than 100000 employees across the globe are dedicated to advance science ensuring everyone has access to healthcare today and for generations to come. Our efforts result in more than 26 million people treated with our medicines and over 30 billion tests conducted using our Diagnostics products. We empower each other to explore new possibilities foster creativity and keep our ambitions high so we can deliver life-changing healthcare solutions that make a global impact.

Lets build a healthier future together.

Roche is an Equal Opportunity Employer.