Executive Cross Channel Activation

About WPP Media

WPP is the trusted growth partner for the worlds leading brands. With exceptional talent trusted data and intelligence and world-class partnerships all united by ourpioneeringagentic marketing platform WPP Open we help clients navigate change capture opportunity and deliver transformational growth.

WPP Media is WPPs AI-driven media operating unit bringing together media data and partnerships to deliver creative personalisation at scale. Connected through WPP Open and powered by Open Intelligence clients see exactly where how and why their media investment is working.

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Role Summary and Impact

The Implementation & Activation Executive position has a crucial role within the team providing the foundations for success for our clients. You are responsible for all aspects of campaign implementation optimization monitoring and reporting. Working very closely with your manager you will produce best-in-class solutions offer unparalleled service and deliver against targets.

Role responsibilities:

Clients

• Establish an understanding of client challengesobjectives& initiatives.

• Help build on the agencys reputation for outstanding client service.

• Clear understanding of the in-scope services of your clients and the process for completing work above and beyond.

• Begin developing relationships with clients at a junior level as it relates to activation.

Product

• Engage with our media partners to build knowledge of the media landscape and understanding of core media principles and the capabilities of each media touchpoint.

• Engage with internal product teams including WPP Media proprietary solutions teams to ensure you have an understandingabouttheir offerings and relevance to our clients.

• Bring innovation and creativity to the tableleveraginginsights from across the market.

• Support the booking loading optimizing materialinstructionand tracking of client media campaigns in line with marketplace best practice processes and ways of working applying insightful context and immaculate attention to detail throughout.

• Support the construction of insightful and progressive post analysis reports.

• Responsible forensuringall financial and compliance processes are followed with 100% accuracy including bookings and loadings accountqueriesand monthly proforma checks.

People

• Openly communicate and collaborate with all internal key stakeholders on delivery and reporting regularly.
• Positively contribute to team meetings leading some sections and owning follow-ups

Measures of success

In three months:

• Gainedcertification on Google Ads SearchMeta TikTokYouTube Bing Ads etc.

• Familiarity with the digital media landscape and a keen understanding of performance based digital media

• A keen understandingonthe various platforms and systems which power digital media

• Keyword development mining and cleansing of keywords

• Ad copy management Writing ad copy reviewing ad copy performance and provide improvisations

• Independently build and present performance analyses and optimization recommendations tailored to key client business needs confidentlyidentifyingandshowcasinggrowth opportunities

In six months:

• Be able to provide optimization suggestions and work with theImplementationManager to improve campaign performance

• Be managing vendor and client relationships

• Be on top of all the betas and innovations in the digital space and be able to articulate and share with internal and external stakeholders and how it could be relevant and useful to them

In 12 months:

• Be comfortableassistingtheImplementationManager in developing proposals and preparing search strategies in line with the overall campaign

• Be able to lead andprovidestrategic insightsonSearch matters to the brand teams you work with
• Confident in presenting to clients for your recurring updates
• Be confident in taking part in pitches whilst working together with the rest of the agency

Skills and Experience

• Positive attitude and hunger to learn the digital space is changing rapidly and as part of the Digital Performance team we are expected to be on top of these changes

• Comfortable using Microsoft excel and manipulating dashboards An analytical mind that is creative as well as data driven toidentifytrends/patterns and insights

• Strive for excellencedemonstratedby a commitment to continuous improvement taking initiative and delivering results despite constraints

• In addition todemonstratedexpertisein Search candidates with a strong understanding of Social and Programmatic channels will be preferred enabling them toidentifycross-channel opportunities and apply complementary multi-platform strategies aligned with client objectives

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