Marketing Automation Specialist

Are you a hands-on Marketing Automation Specialist who enjoys working directly with data systems and customer journeys

At Scandlines you will have the opportunity to build and optimize automated marketing setups that directly impact customer experience and commercial performance across both B2C and B2B.

This is a specialist role where your technical expertise and analytical mindset will be key.

You will become part of a small marketing automation team and you will work directly in our marketing automation and CRM platforms on a daily basis designing building and optimizing campaigns workflows and customer journeys.

Scandlines is strengthening its data-driven marketing setup and you will play an important part in making our automation scalable structured and performance-driven.

You will primarily work in Bloomreach (CDP & Marketing Automation) and HubSpot (CRM) ensuring that data is activated effectively across channels and touchpoints.

Your work will be hands-on and execution-focused. You will:

• Build execute and optimize automated campaigns and customer journeys in Bloomreach and HubSpot
• Work directly with segmentation personalization and lifecycle-based communication
• Configure workflows triggers and lead management processes in HubSpot
• Set up and optimize personalized landing pages forms and campaign flows
• Analyze performance data run A/B tests and continuously improve journeys and campaigns
• Work with customer data to ensure relevance targeting precision and commercial impact
• Ensure high data quality and support integrations between systems
• Contribute to growing and activating our permission base
• Ensure compliance with privacy and consent regulations (e.g. GDPR)
• Collaborate with internal stakeholders and external partners on campaign execution
• Collaborate with external agencies and managing tasks and deliverables across partners
• Building reporting frameworks analyzing customer behavior and performance data and translating insights into optimized automated customer journeys and sales-supporting initiatives

You are a specialist who enjoys working close to the tools data and technical setup.

You take pride in building well-structured scalable automation solutions and continuously improving performance through testing and data insights.

You are a team player who thrives in cross-functional collaboration and brings a strong can-do attitude. You are solution-oriented and proactively address challenges by proposing constructive ways to solve them.

We also expect that you:

• Have 4 years of experience working hands-on with marketing automation or CRM (in-house or agency)
• Have solid experience with Bloomreach or a similar platform (e.g. Salesforce Marketing Cloud Braze Iterable etc.)
• Ideally have experience with HubSpot (not a requirement)
• Have strong experience with:
  • Automated campaign setup
  • Customer journey building
  • Advanced segmentation
  • Lead nurturing and lifecycle management
• Are comfortable working with data performance metrics and A/B testing
• Have a good understanding of CRM structures workflows and pipelines
• Have technical understanding of HTML/CSS integrations and email deliverability
• Understand privacy and consent frameworks such as GDPR

Experience from travel e-commerce or subscription-based businesses is a plus.

It would be fantastic if you bring a positive mindset strong collaboration skills and a proactive solution-oriented approach to your work.

You are not afraid to take initiative and drive execution especially when multiple initiatives are running simultaneously and everyone is working towards a common goal.

Scandlines is a modern and innovative ferry operator with a green vision for the future. We have a proud culture based on a strong German-Danish cooperation and a maritime history dating back to 1872.

Scandlines operates two ferry routes with high capacity and frequency. Six of our ferries are hybrid ferries and two are furthermore fitted with an innovative rotor sail and that contributes to making our ferries greener.

Our core business is to provide an efficient and reliable transport service for both passengers and freight customers. The focus for all our activities on board the ferries as well as in our BorderShops is to give our customers a great experience.

With 37500 departures on seven ferries Scandlines in 2024 transported close to 6.4 million passengers over 1.6 million cars and 700000 freight units on the routes Puttgarden-Rødby and Rostock-Gedser.