HRSI is looking for Marketing Deployment Executive for one of its leading client
Key Responsibilities
- Drive guided trial initiatives to enhance consumer engagement and product experience
- Ensure VOQ (Voice of Quality) is maintained at 95% through well-trained Brand Ambassadors
- Plan and execute deployment of Brand Ambassadors across assigned markets in line with national strategy
- Track and deliver monthly consumer contact targets against defined KPIs
- Monitor on-ground performance identify gaps and implement corrective actions
- Ensure consistency in brand experience across all consumer touchpoints
- Coordinate closely with field teams to ensure smooth execution alignment and reporting
Critical Skills & Capabilities
- Strong execution and deployment planning skills
- Ability to manage and motivate field teams and Brand Ambassadors
- Data-driven mindset with ability to track KPIs and identify performance gaps
- Attention to detail to ensure consistency in brand experience
- Strong coordination and stakeholder management skills
- Problem-solving ability with a proactive approach to corrective actions
- Clear communication and reporting skills
Preferred Background
- Experience in field marketing trade marketing or brand activation roles
- Exposure to managing on-ground teams or Brand Ambassadors
- Background in FMCG nicotine alternatives or similar fast-paced consumer categories
- Familiarity with KPI tracking performance management and reporting tools
- Bachelors degree in marketing Business or a related field
HRSI is looking for Marketing Deployment Executive for one of its leading client Key Responsibilities Drive guided trial initiatives to enhance consumer engagement and product experience Ensure VOQ (Voice of Quality) is maintained at 95% through well-trained Brand Ambassadors Plan and execute dep...
HRSI is looking for Marketing Deployment Executive for one of its leading client
Key Responsibilities
- Drive guided trial initiatives to enhance consumer engagement and product experience
- Ensure VOQ (Voice of Quality) is maintained at 95% through well-trained Brand Ambassadors
- Plan and execute deployment of Brand Ambassadors across assigned markets in line with national strategy
- Track and deliver monthly consumer contact targets against defined KPIs
- Monitor on-ground performance identify gaps and implement corrective actions
- Ensure consistency in brand experience across all consumer touchpoints
- Coordinate closely with field teams to ensure smooth execution alignment and reporting
Critical Skills & Capabilities
- Strong execution and deployment planning skills
- Ability to manage and motivate field teams and Brand Ambassadors
- Data-driven mindset with ability to track KPIs and identify performance gaps
- Attention to detail to ensure consistency in brand experience
- Strong coordination and stakeholder management skills
- Problem-solving ability with a proactive approach to corrective actions
- Clear communication and reporting skills
Preferred Background
- Experience in field marketing trade marketing or brand activation roles
- Exposure to managing on-ground teams or Brand Ambassadors
- Background in FMCG nicotine alternatives or similar fast-paced consumer categories
- Familiarity with KPI tracking performance management and reporting tools
- Bachelors degree in marketing Business or a related field
View more
View less