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Social Media Executive

The Migration


Job Location:

Lahore - Pakistan

Monthly Salary: PKR 80 - 100
Experience Required: 1-3years
Posted: 6 June 2026 (30+ days ago)
Application Deadline: 3 September 2026
Vacancies: 1 Vacancy
The job posting is outdated and position may be filled

Job Summary

  • Content Creation: Develop engaging creative and visually appealing social media content (graphics videos and posts). Social Media Management: Schedule and publish posts across platforms (Facebook Instagram YouTube LinkedIn TikTok etc.).
  • Performance Tracking: Analyze and report on the performance of social media campaigns using analytics tools.
  • Trend Research: Stay updated on industry trends social media algorithm changes and emerging platforms.
  • Campaign Planning: Assist in brainstorming and executing social media campaigns to increase engagement and followers.
  • Paid Social Media Ads: Set up and monitor paid social media campaigns optimizing for reach engagement and conversions.
  • Performance Analysis: Track measure and report campaign performance (CPC CTR CPL and ROAS) using analytics tools like Meta Ads Manager and Google Analytics.
  • Ad Copywriting: Write compelling ad copies and headlines tailored to drive clicks and conversions.
  • Competitor Research: Analyze competitors ad strategies to identify trends and opportunities for improvement.
  • Hashtag & SEO Optimization: Research and implement effective hashtags and keywords to improve discoverability.
  • Competitor Analysis: Monitor competitors social media activities to identify opportunities and areas for improvement.
  • Crisis Management: Handle negative comments or PR issues professionally and in line with company policies.
  • Tool Proficiency: Use tools like Hootsuite Buffer Canva and other social media management platforms effectively.
  • Goal-Oriented: Meet KPIs such as follower growth engagement rates and website traffic from social media.


Requirements

Skills and Qualifications:

  • Bachelors Degree in business administration marketing or relevant field.
  • 1-2 years of experience as a Social Media Executive or similar role.
  • Strong understanding of major social media platforms including their algorithms and best practices.
  • Excellent written and verbal communication skills.
  • Analytical mindset with the ability to interpret data and make data-driven decisions.
  • Creativity and a keen eye for aesthetics and detail.
  • Knowledge of SEO digital marketing and branding principles is a plus.
  • Bachelors degree in Marketing Communications or a related field is preferred


Benefits
  • Competitive salary
  • Opportunity to work with a dynamic team in a forward-thinking organization.
  • Professional development and growth opportunities.