Marcom manager

Randstad India

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profile Job Location:

Hyderabad - India

profile Monthly Salary: Not Disclosed
Posted on: 5 days ago
Vacancies: 1 Vacancy

Job Summary

Senior Marketing & Communications Manager (B2B/Technical)

Are you a seasoned marketing professional with a passion for B2B and technical markets Do you have a knack for developing and executing impactful marketing strategies that drive brand awareness and customer engagement If so we have an exciting opportunity for you to join our team as a Senior Marketing & Communications Manager.

Responsibilities:
  • Develop and implement comprehensive marketing strategies to increase customer engagement build brand awareness through strategic marketing plans and execute advertising campaigns.
  • Manage various marketing channels social media platforms and publications to effectively reach target audiences.
  • Collaborate closely with design agencies and graphic designers to create compelling marketing tools.
  • Liaise with designers and photographers to produce marketing materials for brochures sample boxes social media campaigns promotional videos and more.
  • Develop and execute integrated marketing communication strategies across digital social media print and event channels.
  • Partner with the global marketing team to organize online marketing materials including online posts customer e-blasts and online campaign assets.
  • Decide on the appropriate social media posts for different platforms.
  • Organize customer survey questionnaires and feedback forms to understand client needs working with the global marketing team to conduct global surveys every two years.
  • Participate in major trade shows and exhibitions to ensure brand presence and monitor competitor activities.
  • Attend various trade shows and exhibitions within the pharma industry to stay informed about new industry trends reach new audiences market goods and share expertise.
  • Conduct technical seminars and conferences for existing customers focusing on the companys future plans.
  • Collaborate with sales and quality teams to organize customer training programs educating customers about product technicalities.
  • Manage media relations and public relations activities.
  • Craft compelling content for press releases articles newsletters and other communications.
  • Ensure consistency in branding and visual communication across all marketing efforts.
  • Promote internal events by posting a monthly newsletter circulated to all employees locally and globally.
  • Manage market research and support product management and business development teams.
  • Analyze marketing performance metrics and provide data-driven insights to refine strategies.
Qualifications:
  • 10 to 15 years of experience in marketing.
  • Experience in manufacturing with a strong focus on offline marketing is preferred.
  • In-depth understanding of offline marketing brand promotion and vendor management.
  • Proven experience successfully managing offline marketing campaigns.
  • Familiarity with international markets particularly in export-driven industries.
  • Excellent written and verbal communication skills.
  • Ability to analyze data and deliver insights-driven strategies.
  • Willingness to learn and adapt to new marketing tools and techniques.
  • Basic knowledge in branding & visual communication.
  • Substantial experience in marketing communication for automotive or industrial applications with a focus on B2B and technical markets.
  • Experience in analytics and performance measurement is preferred.
Additional Information:
  • Remote work allowed:
  • Employment categories:
  • Expected hours of service:
  • Work locations (simple):
  • Pay rates:

If you are a strategic thinker with a proven track record in B2B marketing and a passion for driving brand success we encourage you to apply. Join us and make a significant impact on our brands growth.

Senior Marketing & Communications Manager (B2B/Technical) Are you a seasoned marketing professional with a passion for B2B and technical markets Do you have a knack for developing and executing impactful marketing strategies that drive brand awareness and customer engagement If so we have an excitin...
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