Category Manager
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Job Summary
Job Description:
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Develop and implement the short and long-term strategy for the Personal Grooming/Fragrance category to achieve business goals.
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Lead growth strategy for the brands including creating and executing on annual quarterly and monthly business plans.
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Conduct market research and consumer insights analysis to understand trends customer preferences and competitive positioning.
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Identify gaps in the current product portfolio and propose new product development ideas.
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Manage the entire product lifecycle from concept to launch ensuring alignment with customer needs and business objectives.
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Collaborate with product development and sourcing teams to create innovative grooming solutions that reflect our brand identity & values.
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Monitor product performance and make data-driven decisions to optimize the product range.
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Lead go-to-market strategies for new product launches and category growth initiatives.
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Collaborate with content marketing e-commerce D2C and offline sales teams to develop compelling campaigns promotions and content that drive engagement and sales.
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Ensure pricing strategies are competitive and aligned with profitability goals.
