Sr. Associate, Surgical ProductBrand Marketing
Job Summary
- otional strategies.
- Job Description
At Alcon were passionate about enhancing sight and helping people see brilliantly. With more than 25000 associates we innovate fearlessly champion progress and act swiftly to impact global eye health. We foster an inclusive culture recognizing your contributions and offering opportunities to grow your career like never before. Together we make a difference in the lives of our patients and customers. Are you ready to join us
This role is part of Alcons Marketing function a team that helps provide access to products across all channels including through traditional Marketing strategies event planning and professional education.
The Sr. Associate Surgical Product/Brand Marketing - Downstream (Professional Path) is primarily responsible for driving marketing strategies for product ranges enhancing patient outcomes through advanced technologies and fostering meaningful interactions with patients and eye care providers. Specifics include:
Collect and analyze market data to forecast trends and develop marketing strategies for assigned product ranges
Monitor the execution and effectiveness of marketing strategies using tools like SalesForce and Pitcher and through regular exchanges with the sales force and field presence
Build and maintain trusting relationships with Global structures to inform them about the market gain support and prepare localized materials documents and programs for clients
Propose and adapt promotional tools and content for the sales force and clients
Develop partnerships with leaders and decision-makers for assigned product ranges
Coordinate with logistics customer service finance Regulatory Affairs and Research and Development departments to optimize product management
Propose and adhere to marketing budgets to achieve product range objectives
Actively participate in organizing events and surgery congresses
ATTENTION: Current Alcon Employee/Contingent Worker
If you are currently an active employee/contingent worker at Alcon please click the appropriate link below to apply on the Internal Career site.
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Alcon is an Equal Opportunity Employer and takes pride in maintaining a diverse environment. We do not discriminate in recruitment hiring training promotion or other employment practices for reasons of race color religion gender national origin age sexual orientation gender identity marital status disability or any other reason.
Required Experience:
Senior IC
About Company
Our mission is to provide innovative vision products that enhance quality of life by helping people see better. From vision research to eye health, learn more at Alcon.com.