Creative Director Generative AI & Design | Beauty AI Studio

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role: Creative Director - Generative AI & Design Beauty AI Studio

Location: Mumbai India

Work Timings: 6:30am to 3:30pm

About the role:

This is an opportunity to join Beauty AI Studio (BAIS) OLIVERs creative solution designed specifically for Unilevers Beauty & Wellbeing portfolio as Creative Director setting the creative standard for Gen AI-powered beauty content across multiple markets and some of the worlds most iconic beauty brands including Dove TRESemmé Ponds and Simple to name a few.

Based in the BAIS Maker Hub in India with a hybrid working arrangementyoullbe the creative authority at the heart of the Hub ensuring every asset produced meets the premium beauty aesthetic that Unilevers brands demand regardless of the marketitsmade directly within-market brand teams BAIS client service leads project managers and Comms Strategists translating brand vision and market insight into creative direction that the Hubs production teams can execute with precision consistency and craft.

We support flexible working and are open to different arrangements. We offer reasonable adjustments throughout the process.

The Creative Director is the creative conscience of the BAIS Maker Hub accountable for the quality consistency and beauty aesthetic of all Gen AI-assisted creative output produced for Unilever Beauty & Wellbeing across multiple markets. This is a director-level role that combines daily programme management and team guidance with senior creative authority: setting the standard defending it rigorously and building the capability of the team around you to meet it every time.

Youll provide strategic creative direction across the Maker Hubs output from social-first content and hero campaign films to retail and e-commerce assets ensuring Gen AI tools are used with intention human creative oversight is never compromised and the visual language of each Unilever brand is upheld across every deliverable. With deepexpertisespanning copywriting art direction design print advertising and broadcast creativeyoulllead these disciplines across the organisation asrequired designing creative solutions that meet Unilevers business needs at a strategic level not just a production one. Youll work closely with in-market brand teams and BAIS client service project management and Comms Strategy functions to ensure creative direction is grounded in brand strategy market insight and platform relevance and that the Hubs output reflects the highest standards of beauty aesthetics across skincare haircare and wellness categories.

What you will be doing:

The role combines senior creative direction with daily programme management: setting quality benchmarks for AI-assisted production leading creative reviews across all active workstreams and ensuring Gen AI tools are used with rigorous human oversight. The Director also serves as the most senior creative point of contact on key accounts presenting work with authority to senior Unilever stakeholders and building trust in AI-assisted creative production at the highest level.

The role requires deep beauty sectorexpertise specifically across skincare haircare and wellness alongside advancedproficiencyin Gen AI image motion and design tools and broad creative leadership across copywriting art direction design print advertising and broadcast. The successful candidate willinterface within-market brand teams across multiple markets partner with client service project management and Comms Strategy functions and mentor the Hubs creative and production talent. This is a seniorleadership position that demands both aesthetic precision and operational clarity the ability to hold a premium creative standard at scale drive Gen AI innovation across the programme and develop the team and frameworks that make consistent high-quality beauty content possible.

Creative & Technical Leadership:

• Set and own the creative standard for all Gen AI-assisted output produced by the BAIS Maker Hub holding quality across social digital e-commerce print advertising broadcast and campaign assets for Unilever Beauty & Wellbeing brands across multiple markets.
• Provide strategic creative direction to the Maker Hubs production teams translating brand briefs market insight and beauty aesthetic principles into clear actionable creative direction that teams can execute consistently at scale.
• Lead creative reviews across all active workstreams evaluating output against brand standards beauty aesthetic benchmarks and platform requirements before delivery to in-market teams or clients.
• Establish andmaintaincreative quality benchmarks for Gen AI-assisted production defining what premium beauty looks like across skin texture colour grading light quality product rendering and brand tone for each Unilever brand.
• Lead creative insight development and creative input to toolkits asrequired ensuring the Hubs creative frameworks and assets are strategically grounded andpractically usableacross markets.
• Design creative solutions to meet client business needs at a strategic level applying knowledge across copywriting art direction design concept development print advertising and broadcast creative.
• Identifyand resolve creative quality issues proactively providing clear constructive direction that elevates output without disrupting delivery momentum.
• Oversee the creative development of all collateral material produced by the Hub from origination and concepting through to final execution.

Programme Management & Account Leadership:

• Provide daily programme management and team member guidance across the Maker Hub ensuring creative workstreams are well-directed priorities are clear and production teams are supported to deliver to the required standard.
• Oversee multiple accounts or the largest most complex client accounts within the BAIS programme and serve as the most senior creative point of oversight on certain accounts whererequired.
• Act as a significant communicator and creative lead for large strategic client accounts presenting work with authority building trust with senior Unilever stakeholders andrepresentingthe creative quality of the Hub at the highest level.
• Manage the creative health of accounts proactively identifyingrisks to quality consistency or client confidence early and resolving them decisively.

Gen AI Creative Direction:

• Direct the Maker Hubs use of Gen AI tools within the creative process establishingbest practices prompting frameworks and quality control processes for AI-assisted content production across beauty categories.
• Evaluate and integrate emerging Gen AI tools and techniques into the Hubs creative workflows assessing their impact on output quality production efficiency and brand integrity.
• Set clear parameters for where Gen AI enhances creative output and where human craft and oversight must lead ensuring the team applies rigorous judgement to every AI-assisted deliverable.
• Drive innovation in Gen AI creative approaches across the BAIS programme sharing best practice leading knowledge sessions and continuously raising the capability of the Hubs creative and production teams.

Cross-functional Collaboration

• Interface with in-market brand teams across BAIS markets to understand local beauty culture brand priorities and market-specific creative requirements ensuring Hub output is culturally relevant and brand-consistent in every market it serves.
• Partner with BAIS client service leads project managers and Comms Strategists to align creative direction with strategic intent delivery timelines and client expectations.
• Collaborate with Comms Strategists on campaign and content development ensuring creative execution reflects the strategic platform and resonates with target audiences across each market.
• Build trust with Unilever brand stakeholders in Gen AI creative applications presenting work with authority explaining creative decisions clearly anddemonstratingthe value of AI-assisted production without compromising brand equity.

Team Development & Studio Leadership

• Mentor and develop the creative and production talent within the BAIS Maker Hub building capability in Gen AI tools beauty aesthetics and creative craft across the team.
• Foster a culture of creative rigour continuous learning and responsible AI adoption across the Hub.
• Contribute to the hiring and onboarding of creative talent within the Maker Hub helping to build a team with the skills mindset and aesthetic sensibility the programme requires.
• Oversee studio-level creative governance ensuring consistent application of brand guidelines quality standards and AI usage protocols across all active workstreams.
• Lead the organisations practice in print design advertising creative and broadcast creative setting standards and sharingexpertiseacross the wider OLIVER network asrequired.

What you need to be great in this role:

Creative Leadership and Beauty Craft

• A portfolio thatdemonstratessenior creative leadership on premium beauty brands a sophisticated proven understanding of beauty aesthetics across skincare haircare and wellness categories is essential for this role.
• Proven ability to set and hold a high creative standard across a production team with experience leading creative reviews elevating output quality and defending creative decisions to senior beauty brand stakeholders.
• Deep sensitivity to beauty aesthetics: colour grading skin and texture rendering light quality product photography and the visual language of premium beauty across digital social and e-commerce formats.
• Extensive experience across print design advertising creative and broadcast creative within the beauty sector with the authority to lead these disciplines across the organisation asrequired.
• Strong working knowledge of copywriting art direction design and concept evaluation able to lead and judge creative work across disciplines not just within a single specialism.
• Experience leading creative insight development and contributing creative input to beauty brand toolkits and strategic frameworks.
• Experience translating beauty brand strategy and market insight into creative direction and creative solutions that address client business needs at a strategic level.
• Confidence presenting and defending creative decisions to senior client and brand stakeholders including cross-market teams.

Programme Management and Account Leadership

• Proven experience providing daily programme management and team guidance within a studio or in-house environment with the organisational clarity to manage multiple accounts or the largest client accounts simultaneously.
• Experience serving as the most senior creative point of oversight on complex large-scale accounts and acting as a significant communicator with senior client stakeholders.
• A track recordof managing client relationships on large strategic accounts: building trust managing expectations and sustaining creative confidence at the most senior level.

Gen AI and Technical Expertise

• Strategic integration of Gen AI tools across studio projects and creative operations witha track recordof improving output quality production efficiency and creative innovation.
• Experience setting Gen AI governance quality standards and prompting frameworks at studio or programme level.
• Advanced knowledge of Gen AI motion image and design tools including text-to-video image-to-video AI-assisted compositing and upscaling workflows.
• Proficiencyin Adobe Creative Suite and equivalent design and production applications.
• Strong critical evaluation of AI outputs understanding where AI genuinely enhances craft and where it introduces errors inconsistency or brand risk.

Cross-functional and Stakeholder Leadership

• Experience working across client service project management and strategy functions within an in-house studio or agency environment with the ability to align creative direction to strategic operational and commercial requirements simultaneously.
• Experience interfacing with in-market brand teams across multiple markets understanding how to adapt creative direction to local cultural and market contexts without losing brand consistency.
• Strong written and verbal communication skills able to articulate creative vision clearly to diverse audiences across functions and markets.

Experience:

• Senior creative leadership experience within the beauty sector is a requirement for this role candidates without beauty brand experience will not be considered.
• Experience leading creative output across multiple markets simultaneously with an understanding of how beauty aesthetics and platform requirements vary across markets.
• Experience managing or directing Gen AI-assisted creative production within a studio or in-house environment.
• Familiarity with social digital e-commerce retail print advertising and broadcast media platforms and the content requirements specific to each.

Gen AI & Agentic Thinking

• Strategic integration of Gen AI across studio projects and operations with experience setting AI governance and quality standards at studio or programme level.
• Experience driving AI innovation across a creative team sharing best practice running knowledge sessions and building collective capability in Gen AI tools and prompting practices.
• Agentic leadership for complex creative and operational challenges: a systematic goal-oriented approach to breaking down problemsidentifyingoptimalcreative paths and delivering with consistency and precision.
• Thought leadership on AIs role in beauty creative able to articulate its value limitations and future direction to clients brand teams and internal stakeholders with authority.
• Strong understanding of responsible AI adoption ensuring human creative oversight brand integrity and ethical application aremaintainedacross all Gen AI-assisted output.

Formal qualifications are welcome. Equivalent experience counts. Experience can be gained through work study volunteering or self-directed learning.

Ifyoureexcited about this role butdontmeet every requirement we encourage you to apply.

Ready to define what premium beauty looks like in the age of AI and build the team and standards that make it happen Apply to the role with your CV & your portfolio and lets talk.

Req ID: 17066

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OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

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