B2B PPC Specialist (1 year)

Role - PPC Specialist

Exp - 0-1 Year

Work mode - Work from Office Mohali ( Punjab)

Shift Time - EST Working hours

Qualification - MBA ( Marketing / Digital Marketing)

About the Role

We are looking for a B2B PPC Specialist who can support the planning launch and optimization of AI-driven paid campaigns across Google Ads Meta and LinkedIn.

Your primary focus will be to assist in generating qualified leads via form submissions and meetings through well-structured campaigns smart targeting and continuous optimizationleveraging both platform-native AI (Performance Max Advantage LinkedIn automation) and supporting AI tools.

.Key Responsibilities

Campaign Setup & Execution

• Assist in building and managing PPC campaigns across Google Ads Meta and LinkedIn for B2B audiences.
• Use AI-based features (e.g. Performance Max Advantage automated bidding) to improve performance.
• Support keyword research audience creation remarketing lists and CRM-based targeting.
• Assist in writing ad copy and coordinating creatives aligned with ICP personas and offers (events demos webinars trials etc.).

Optimization & Testing

• Monitor campaigns regularly; assist in adjusting bids budgets targeting and creatives.
• Support A/B testing on headlines ad copy and creatives.
• Use AI tools to improve testing speed and campaign insights.
• Identify underperforming campaigns/ads and suggest improvements.

Tracking & Reporting

• Ensure proper tracking support (pixels tags conversion events UTMs).
• Assist in reporting key metrics (CTR CPC CPL conversion rate).
• Share learnings and insights with the marketing team.

Collaboration

• Work with content and design teams to create PPC-ready assets.
• Coordinate with sales/SDR teams to understand lead quality and feedback.
• Align with marketing operations for accurate tracking and funnel measurement.

Technical background

01 year of hands-on experience or strong internship exposure in PPC / Paid Media

Basic understanding of:

• Google Ads (Search Display Performance Max)
• Meta Ads (Facebook/Instagram)
• LinkedIn Ads (Lead Gen Sponsored Content)

Exposure to AI-based tools for campaign optimization

Understanding of:

• Conversion tracking (pixels tags events)
• UTMs and basic attribution
• Landing pages and funnels

Strong analytical skills (Google Analytics Excel/Sheets)

Good communication and ad copywriting skills

Nice to Have

• Experience in SaaS HR Tech or B2B domain
• Familiarity with CRM tools (HubSpot Salesforce etc.)
• Exposure to retargeting campaigns
• Basic understanding of SEO/content alignment

What Success Looks Like

• Learns quickly and contributes to live campaigns
• Supports improvement in CPL and campaign performance
• Helps generate qualified leads consistently
• Builds strong PPC fundamentals in B2B marketing