Area Sales Manager
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Job Summary
Area Sales Manager (Retail)
Job Description: Area Sales Manager KarnatakaRole Type: Permanent Full-Time Individual Contributor
Role Objective
Your primary goal is to drive secondary and tertiary sales through an elite network of retail dealers.
Key Responsibilities1. Channel Management & Expansion
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Oversee and manage the existing dealer network to achieve monthly and annual sales targets.
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Identify and appoint new premium dealers in untapped high-potential territories.
2. Sales & Revenue Growth
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Implement retail schemes and trade promotions to boost off-the-shelf sales.
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Monitor dealer inventory levels to ensure a healthy stock-to-sales ratio and prevent stock-outs of fast-moving SKUs.
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Conduct regular Counter-Staff Training to ensure dealer sales teams are experts in USP.
3. Market Intelligence & Reporting
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Track competitor activities regarding pricing new launches and dealer incentives
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Manage the timely collection of payments and maintain a clean accounts receivable (AR) record.
4. Brand Advocacy
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Organize local architect and interior designer (A&ID) meets at dealer showrooms to drive walk-ins.
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Represent at regional trade exhibitions and luxury lifestyle events.
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Experience: Experience in Retail Sales within the Building Materials industry (Bath-ware Tiles Paints or Luxury Home Decor).
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Education: MBA in Sales/Marketing or a Bachelors degree with a stellar track record.
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Geographical Knowledge: Deep familiarity with the Karnataka market and a pre-existing network of premium sanitaryware dealers.
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Competencies: * Strong negotiation skills with a focus on Value Selling rather than Discount Selling.
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High level of professional grooming and communication (fluency in English and Hindi).
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Ability to travel extensively across the state (up to 60-70% travel).
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