Head – Product Marketing (Global B2B Tech Launch)
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Job Location:
Navi Mumbai - India
Monthly Salary:
Not Disclosed
Posted on:
2 hours ago
Vacancies:
1 Vacancy
Job Summary
Location: Mumbai (with global exposure)
Role Overview
Client is in the logistics industry and is looking for a seasoned Product Marketing Leader to spearhead the global launch of a B2B technology product. This role will drive the go-to-market (GTM) strategy positioning and global expansion especially in Europe and the US.
The ideal candidate will bring strong experience in launching B2B tech products at scale preferably from high-growth global SaaS/tech companies.
Key Responsibilities
1. Global Product Launch & GTM Strategy
Lead end-to-end product launch strategy for a global B2B tech platform
Design and execute go-to-market (GTM) plans across US Europe and other key markets
Define product positioning messaging and differentiation for global audiences
Drive market entry strategy including segmentation pricing and channel strategy
2. Product Marketing & Positioning
Build compelling value propositions tailored to enterprise and mid-market B2B clients
Translate complex tech capabilities into clear business benefits
Own product narratives sales enablement content and thought leadership
3. Cross-Functional Leadership
Collaborate with Product Sales Technology and Regional Teams
Act as the bridge between product development and commercial teams
Enable sales teams with pitch decks case studies and competitive insights
4. Global Market Expansion
Drive international growth strategies especially in Europe & North America
Understand regional customer behavior compliance and competitive landscape
Build localized GTM approaches for different geographies
5. Demand Generation & Growth
Partner with marketing teams to drive pipeline generation and revenue growth
Lead integrated campaigns across digital events partnerships and ABM (Account-Based Marketing)
Track and optimize key metrics: adoption conversion CAC and ROI
Must-Have Experience
Proven experience in launching B2B tech/SaaS products
Hands-on experience in global product launches (US/Europe markets mandatory)
Experience in high-growth tech startups or global SaaS companies such as:
Zoho
Freshworks
GreyOrange
PriceLabs
RateGain
Hotelogix
Zenoti
FarEye
Eruditus
Unacademy
Preferred Qualifications
MBA from a Tier 1 institute (preferred)
1218 years of experience in Product Marketing / GTM / Growth roles
Strong understanding of SaaS platform-based business models and enterprise sales cycles
Experience in logistics tech/supply chain / SaaS platforms is a plus
Key Skills
Global GTM Strategy
B2B Product Launch Expertise
SaaS / Tech Product Marketing
Market Expansion (US & Europe)
Strategic Thinking & Execution
Stakeholder & Leadership Management
