Lead, Partner Marketing Authenticators Canada

As a Lead Partner Marketing Authenticators -Canada you bring Nike Inc. brands (Nike Jordan) to life with and through key retail partners (Running Specialty Group (RSG) NSW Specialty (NBHD) Soccer Specialty) with select projects stretching into Nike-owned & other partner doors. You translate brand intent into partner-specific opportunities and marketplace impact. This role activates deeply local culturally connected moments that resonate with communitiesblending account expertise with brand vision to drive integrated plans strengthen account relationships and execute activations that build brand love and cultural relevance across the marketplace.

WHO YOULL WORK WITH

Working within a team of world class Canada & North America marketing teammates youll develop strategies and campaigns that build and enhance Nikes relationship with consumers. A typical day will include equal parts internal and external conversations collaborating with:

• Your Partner Account Portfolio of : Running Specialty Group (RSG) NSW Specialty Accounts (NBHD) and Soccer Specialty Stores
• Partner Marketing Teams (i.e. teammates driving accountabilities tied to Nike Store Partners Sport Chek Foot Locker JD Sports NBHD etc)
• Brand Planning and Operations Brand Creative & Brand Marketing
• Cross Functional Leaders (i.e. members of Canada LT and NAIRM LT)
• Integrated Media Creators & Influencers
• Digital Marketing Sports Marketing Sport Community Impact EKINs
• Catalyst & Entertainment Marketing
• Agency & Production partners
• Athletes Federations & Sport Communities
• Sales Planning Product & Merchandising

Etc..

WHO WE ARE LOOKING FOR

The Lead Partner Marketing Authenticators -Canada is a Digital first and Retail Brand Marketing leader with a deep understanding of the consumer their lifestyle and their relationships with Sport. They will lead marketing efforts across a broad portfolio of accounts to deliver on brand and business objectives. They will connect athletes with the innovation experiences and sport activity that position Nike as an industry leading sport and lifestyle brand. The ideal candidate is a proven leader curious and eager to innovate learn and evolve. They value the importance of data and consumer insights and appreciate the creative process. They understand marketing technology the role of online to offline (O2O) direct-to-consumer channels. They are a thought leader a digital evangelist and a consumer are self-aware and model giving and receiving feedback as a gift.

The ideal candidate is someone who:

• Lives close to culture and brings a deep understanding of and authentic connection to the local market and communities where they work.
• Is passionate about Nike Inc. brands sport and sport culture.
• Thrives in fast-paced highly matrixed environments.
• Builds rapport naturally and values relationshipssparking conversations that lead to meaningful brand and account impact.
• Enjoys rolling up their sleeves to bring ideas to life on the ground

Qualifications:

• High-school degree (a bachelors degree is a plus)
• 6 years of experience in at least one of the following -Brand Retail or Digital Marketing and/or Visual Merchandising and Styling experience (working at a consumer facing retail is a plus)
• Obsess details while can also pull-up to think strategically at the Big Picture
• Marketing analytics deriving actionable insights and applying learnings
• Strong understanding of cultural and consumer trends
• Proven ability at creating meaningful connections with consumers and brands
• Growth mindset open to receiving and sharing regular feedback anchored in a commitment to prioritizing personal development
• Passionate about learning new tools and technologies / is an early adopter
• Invested in team and office culture with commitment to put teams goals first
• Excellent communication storytelling skills; experience crafting strategic recommendations and persuasive presentations to leadership
• Previous project management or leadership experience in retail
• Highly effective at managing multiple and competing projects and priorities
• Ability to thrive within a fast-paced high energy skilled team of marketers
• Proficiency in Digital Marketing Retail marketing Visual Merchandising & Styling
• Able to drive a culture of always-on testing and learning including the rapid application of consumer signals into strategy planning and content iteration
• Day-to-day use of: Outlook Word Excel PowerPoint or Keynote (or comparable)
• Benefit ( not pre-requisite): SAP Coupa contract central AirTable A.I. (a bonus) etc

Not a requirement but a bonus

• Strong passion and/or expertise for at least one of our key Sport Offenses: Running Soccer and/or NSW / Lifestyle / Styling.

Key Capabilities

Insight-driven consumer mindset Cultural and marketplace fluency Integrated planning and matrix collaboration Innovative and strategic storytelling Community and partner engagement End-to-end activation mastery

Skills and Competencies

• A passion for learning new tools and technologies is essential with a proven track record as an early adopter who actively seeks out innovative solutions.
• Demonstrates investment in team and office culture with strong commitment to prioritising the goals of the team as a whole. Collaboration and a collective mindset are critical to team success.
• Excellent communication and storytelling skills are complemented by experience in crafting strategic recommendations. The ability to deliver persuasive presentations to leadership ensures alignment and buy-in from key stakeholders.
• Previous project management or leadership experience within the retail sector provides valuable insights into operational effectiveness and team dynamics.
• The capacity to manage multiple and competing projects / priorities is necessary enabling efficient handling of complex workloads and shifting deadlines.
• An ability to thrive in a fast-paced high-energy environment is evident particularly when working with a skilled team of marketers. Adaptability and resilience are central to maintaining performance under pressure.
• There is proficiency across Digital Marketing Retail Marketing Visual Merchandising and Styling. These skills contribute to the creation of compelling consumer experiences and effective brand representation.
• A focus on driving a culture of continuous testing and learning is maintained with rapid application of consumer signals to inform strategy planning and content iteration.
• Day-to-day utilisation of tools such as Outlook Word Excel PowerPoint or Keynote (or comparable platforms) is expected supporting productivity and communication.
• Additional beneficial skills include familiarity with SAP Coupa Contract Central AirTable and A.I. technologies although these are not prerequisites. Experience with these tools is considered an advantage.

Not a requirement but a bonus

• Strong passion and/or expertise for at least one of our key Sport Offenses: Running Basketball Soccer and Training and/or NSW.

WHAT YOULL WORK ON

In this role you will be responsible for creating and executing an annual marketing plan. You will work amongst a team of marketers focused on building and growing the territorys direct & partner marketing ecosystem transforming Nike into the most connected athlete focused digital and retail Brand in Canada (and across the world). You will bring best-in-class brand and commerce experiences to life for the consumer working as part of an integrated O2O Marketing team.

More specifically you will play a critical role in shaping Nike Inc.s presence across our Authenticators partner ecosystem from Physical Retail (Brick & Mortar) to Partner .COMs spanning Running Specialty Group (RSG) NSW Specialty (NBHD) Soccer Specialty.

Based on market needs you will occasionally stretch to support teammates across -Nike Store Partners Sport Chek JD Sports Foot Locker) Apps and Social Ecosystems.

You will connect the emotion of the Nike Inc. brand to athletes through innovative retail and digital strategies to drive demand engagement retention/acquisition and brand affinity.

You will bring a best-in-class brand and commerce experiences to life for the consumer and your responsibilities can be bucketed in these areas of focus:

LEADERSHIP

• Manage lead and execute a growing portfolio across all Retail & Digital platforms.
• Create integration and connectivity between teams to build elevated consumer journeys and O2O consumer experience.
• Foster a collaborative inclusive and innovative team culture
• Join a team of consumer-obsessed digital and retail marketing experts responsible for building powering and evolving online to offline Prescence.
• This Partner ecosystem includes brick & mortar partner apps / targeted communications social platform (s) while influencing Nikes presence within for: Running Specialty Group (RSG) NSW Specialty (NBHD) Soccer Specialty

STRATEGY

• As part of Corporate Strategy Review (CSR) on an annual basis you will partner with teammates and Leadership Team(s) to deliver the Authenticators Marketing Section (for Canadas CSR)
• In addition you will lead own and drive the holistic Authenticators Partner Marketing Vision Strategy & Plan for Canada delivering on brand business and member activity.
• Author annual and seasonal partner marketing strategies
• Play pivotal role on continually landing Big Ideas Strategic Pillars and Resourcing (Operating Budget and Team /Agency /Tech)
• Operationalize Canada territory playbooks and tool kits with channel guidelines consumer-journey frameworks and use cases and best practices informed by data and insights to drive efficiency consistency and effectiveness.

RELATIONSHIP MANAGEMENT

Key integrator and thought-leader between core business partners

• Canada & NA Marketing functions: Integrated Retail Marketing Brand Planning & Operations Visual Merchandising and Styling Integrated Media Digital Team Brand Management Brand Creative Integrated Media Digital Team etc..
• Canada Cross-functional teams: Sales Digital Operations Supply Chain Merchandising and Planning Finance et
• External Agencies and NIKE Partners
• Foster relationship with Territory Regional and Global City level leads

CONSUMER LED MARKETING

• Build and execute timely and effective consumer and/or Partner Member-led Marketing plans that serve both brand & business objectives balancing commerce with sport activity.
• Lead quick-turn read and react strategies in response to business performance.
• Lead and execute grassroots partnerships (i.e. OFSAA Cross Country)

DATA BASED DECISION MAKING

• Build execute monitor and optimize the performance of retail and digital (020) marketing initiatives
• Track and improve key digital KPIs and metrics
• Oversee resource allocation and budget management
• Drive continuous improvement through testing and learning
• Lead digital marketing excellence and innovation
• Showcase best-in-class work across Canada and the Geo (North America)

OPERATIONAL EXCELLENCE

• Model budgeting discipline with market responsiveness applying agility as market ebbs & flows
• Operationalize project teams to drive balance across seasonal product and traffic driving project work
• Implement new best practices to create efficiencies across the team
• Monitor and model timely authoring for all team contracts & admin milestones (i.e. across finance Contract Central Trademark Aravo legal etc)
• Track notes in Air Table and deliverables in integrated marketing & team meetings
• Help fulfil the Canadian product contract which can include design (i.e. grassroots events like OFSAA) from to forecast to launch

The annual base compensation for this position generally ranges from 102K to 153k. Actual compensation will vary based on a candidates qualifications skills and experience.

(In accordance withthe Ontario Human Rights Code Accessibility for Ontarians with Disabilities Act (AODA) 2005 and the City of Torontos Accommodation Policyaccommodation will be provided in all parts of the hiring process. Applicants can make their needs known when contacted for interviews.)

Please note: This is an individual contributor or People Leader/ Hybrid role based out of our Nike Canada Downtown Toronto HQ (Mondays to Thursdays on-site and Fridays remote)

We offer a number of accommodations to complete our interview process including screen readers sign language interpreters accessible and single location for in-person interviews closed captioning and other reasonable modifications as needed. If you discover as you navigate our application process that you need assistance or an accommodation due to a disability please complete the Candidate Accommodation Request Form.

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