Vice President Digital Acquisition and Performance Marketing
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Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Some careers open more doors than others.
If youre looking for a career that will unlock new opportunities join HSBC and experience the possibilities. Whether you want a career that could take you to the top or simply take you in an exciting new direction HSBC offers opportunities support and rewards that will take you further.
Business Descriptor:
Within International Wealth and Premier Banking (IWPB) we serve 41 million customers globally including 6.7 million who are international from retail customers to ultra high net worth individuals and their families. We help ourcustomers to take care of their day-to-day finances and to manage protect and grow their wealth. Our international network and breadth of expertise enable us to deliver on HSBCs purpose of openingup a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class mobile-first capabilities and exceptional people. Our key areas of operations include Retail Banking and Wealth Management Asset Management Global Private Banking and Insurance.
The Global Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank. The function focuses on understanding customers and the identification development and execution of Marketing strategies campaigns and activities that support and strengthen the HSBC brand support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level.
This role will be part of Digital Marketing function and will be responsible to develop and execute customer focused Digital sales and marketing strategies for INM RBWM. Primarily responsible to drive user acquisition engagement and retention on their Mobile app
Principal Responsibilities:
- Acquisition: Lead the planning and execution of the Mobile digital strategy that includes development of end-to-end processes for user acquisition. Planning launching and managing paid campaigns across various platforms like search social ASO and other mobile networks to acquire users
- Portfolio: Drive sales target through sales funnel analysis proposition messaging and acquisition and accountable for digital sales and revenue targets for the accounts sourced digitally
- Optimize journey funnel through experiments and ensure to deliver against user acquisition and CPA targets
- Operations: Day to day operation management and growth of mobile campaigns by working closely with internal stakeholders across operations call center and VCIP teams
- Data Analysis: Manage and monitor digital KPI and MIS and collaborate with local business stakeholders to track key metrics like app installs active users drop-offs and conversion rates
- Content: Create engaging content along with marketing and proposition team to showcase app features/ benefits etc to drive growth
- Plan build test and launch best in class content digital marketing and customer interaction plan
- Work closely with the Digital banking team to drive mobile adoption across different segment of customers
- Work with other members of Marketing globally and the business to inform and guide senior stakeholders
- Stay updated on mobile app market trends competitor analysis and emerging technologies
- Strategic thinking stakeholder management & agency management and ensuring seamless campaign execution
Qualifications :
- MBA from reputed business school with at least 10-12 years of overall digital marketingexperience
- Detailed understanding of retail banking products and services
- Thorough understanding of the Mobile app marketing landscape in India including app store ad networks and users acquisition strategies
- Keen data driven analytical person with a test & learn approach
- Should have an eye for detail and be able to derive conclusions from data as also adept at learning new things
- Ability to liase with media and creative agencies to get the campaigns rolling
- Prior experience in a product/ marketing role in a financial services category is preferred
HSBC is committed to building a culture where all employees are valued respected and opinions count. We take pride in providing a workplace that fosters continuous professional development flexible working and opportunities to grow within an inclusive and diverse environment.
Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement which is available on our website.
Issued by The Hongkong and Shanghai Banking Corporation Limited India
Required Experience:
Exec
Key Skills
About Company
HSBC Holdings plc is a British multinational investment bank and financial services holding company. It was the 7th largest bank in the world by 2018, and the largest in Europe, with total assets of US$2.558 trillion.
