GTM Strategist
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Job Summary
OUR HIRING PROCESS:
- We will review your application against our job requirements. We do not employ machine learning technologies during this phase as we believe every human deserves attention from another human. We do not think machines can evaluate your application quite like our seasoned recruiting professionalsevery person is unique. We promise to give your candidacy a fair and detailed assessment.
- We may then invite you to submit a video interview for the review of the hiring manager. This video interview is often followed by a test or short project that allows us to determine whether you will be a good fit for the team.
- At this point we will invite you to interview with our hiring manager and/or the interview team. Please note: We do not conduct interviews via text message Telegram etc. and we never hire anyone into our organization without having met you face-to-face (or via Zoom). You will be invited to come to a live meeting or Zoom where you will meet our INFUSE team.
- From there on its decision time! If you are still excited to join INFUSE and we like you as much we will have a conversation about your offer. We do not make offers without giving you the opportunity to speak with us live.
INFUSE is committed to complying with applicable data privacy and security laws and regulations. For more information please see our
Primarily you will be working closely with some of our largest existing clients as well as new prospective clients building an understanding of their business objectives market and audience to set the strategic direction for their approach to media through the utilisation of INFUSE and partner solutions. Working in close collaboration with our sales client success delivery creative and analytics teams you will lead the development of integrated demand gen plans across a diverse client role provides the opportunity to directly contribute to the continued growth and development of our strategy product innovation & demand planning department. Your on-going strategic recommendations will help optimise and shape various areas of the business including on product development marketing content creation software development (product training and platforms) client success partnerships campaign execution etc.
Key Responsibilities
- Responsible for developing demand gen and media strategies - understanding business objectives identifying priority audiences and understanding media behaviour
- Leverage insights and analytics to optimise strategies and communicate channel performance effectively.
- Creation of cross-channel media strategies or stand-alone activity aligned to clear objectives and measurement provided by the client.
- Collaborating with our sales and client success team to ensure that campaign concepts and executions align with planned media strategy activations.
- Ensuring media strategies and plans are aligned to your clients business priorities.
- Presenting to senior client stakeholders on sales calls.
- Supporting the sales and client success team in maintaining a strong working relationship with our clients.
- Breaking new ground with ideas and innovations to meet our clients challenges and elevate INFUSE service offering.
- Work closely with various departments to shape and refine strategy innovation and demand planning efforts.
- Support the Head of GTM Strategy in supporting the expansion and evolution of the companys strategic initiatives and offerings.
Skill Requirements
- B2B Experience in planning/strategy of cross-channel media campaigns
- Strong knowledge of multiple media channels e.g. display social demand gen nurture.
- Strong knowledge of analytics and measurement technologies and their relative suitability for different client requirements
- Have a strong experience dissecting B2B digital briefs and customer journeys
- Excellent communication and presentation skills
- Rigorous approach to market and audience research
- Numerate comfortable working with data to forecast performance across channels
- Experience working with sales & creative content teams
Desirable Skills
- Experience working with B2B Channel / Marketing Partners
This is an exciting opportunity to be part of a dynamic and collaborative team thats transforming how businesses approach media strategy. If youre passionate about leveraging data creativity and innovation to deliver results for clients wed love to hear from you.
About Company
INFUSE is a global B2B demand generation and revenue marketing AI-driven engine, enabling B2B organizations to reach target audiences with precision and scale.
