Brand Manager CLIF MEU
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Job Location:
London Borough - UK
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Description
Are You Ready to Make It Happen at Mondelēz International
Join our Mission to Lead the Future of Snacking. Make It With Pride.
As theBrand Manager for CLIF in the MEU region you will be instrumental in driving market expansion brand growthequitydevelopmentand strategic execution across Europe. This roleis responsible forexecutingbrand management of CLIF ensuring consistent brand presence effective campaign deploymentmarket-leading eventactivationsand adherence to brand guidelines across diverse markets. You will oversee budget execution lead critical brand activationsinform sponsorshipstrategyand ensure the CLIF brand thrives within its expansionterritories.
How you will contribute
Market Expansion & Strategy:
Execute CLIFs market expansion strategy collaborating closely withBU and distributor partnerstodeploy strategic prioritiesandaccelerate growth.
Develop and implement core market expansion initiatives and campaign deployment plans across multiple markets including multi-market consumer promotions
Brand Stewardship & Guidelines:
Act as thecustodian of CLIF brand guidelinesfor the MEU region ensuring all marketing activities communications and partner executions strictly adhere to brand standards and visual identity.
Lead the creation and adaptation of all brand assets for each market ensuring they align with key visual (KV) guidelines and brand guardrails.
Ownthe execution toolkit ensuring BU and distributor partners have tools for success.You will partner with Senior Brand Activation Manager to build winning customer plans
Budget Management:
Manage and execute the A&C budget for the CLIF brand in MEU ensuring efficient allocation andoptimalreturn on investment.
Manage andallocatetrade marketing budgets per market with a primary focus on Below-the-Line (BTL) activities and customer marketing initiativescollaborating with BU onplans and opportunities.
Provide input into the annual planning process to ensuresufficiencyand efficiency of customer marketing plans.
Brand Activation & Sponsorships:
Lead the activation and execution of strategic sponsorships and events including high-profile partnerships such as the TCS London Marathon and BMW Berlin-Marathon to enhance brand visibility and engagement.
Lead assessmentand recommendationof new sponsorship opportunities anddevelop sponsorship roadmap across Vision 2030
Campaign Deployment & Performance:
Oversee the implementation ofbrandstrategies intomarkets influencing the development of distribution/channel/customer plans and execution of shelf space and category management activities.
Reporting & Tracking:
Lead monthly data analysis and market share tracking for the cross-functional multi-market CLIF team.
Monitor and propose action plans to ensure price/promo competitiveness and successful new product launches (PPAlaunch).
Stakeholder & Distributor Collaboration:
Support BU withdistributorand retailer engagementfostering strong workingrelationshipsand ensuring effective communication.
Lead creation of Sales & Marketing Activation Plans
Cross-Functional Collaboration:
Act as a key project team member for various marketing and commercial initiatives.
Collaborate closely with theBUteam to provideaccurateforecast inputs and track performance against established scorecards.
What you will bring
Bachelors degreeorequivelentin Marketing Business Administration ora relatedfield.
Proven experience in brand management sponsorship and events and/ortrade marketing ideally within relevant industry e.g. FMCG CPG. Snack bar/functional nutrition experience highly favorable.
Demonstrated ability to manage budgets and drive in-market execution through distributors and/or retailers.
Strong project management skills and meticulous attention to detail.
Excellent communication interpersonal and presentation skills.
Ability to work collaboratively with sales and cross-functional teams.
Proficiencyin Microsoft Office Suite (Excel PowerPoint Word).
More about this role
Desired Traits
Genuine mix of humilitypassionand confidence
Passionate & Accountable:Drives results with enthusiasm and takes ownership of outcomes able to work autonomously
Comfort Dealing with Ambiguity:Adapts quickly to changing environments and navigates uncertainty effectively.
Humble and Collaborative:Works effectively with others values diverse perspectives and contributes to a positive team environment.
Relocation Support Available
No Relocation support availableBusiness Unit Summary
We value our talented employees and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you we encourage you to apply!
Our people make all the difference in our succes
Mondelēz International is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race color religion gender sexual orientation or preference gender identity national origin disability status protected veteran status or any other characteristic protected by law.
Excited to grow your career
We value our talented employees and whenever possible strive to help one of our associates grow professionally before recruiting new talent to our open positions. If you think the open position you see is right for you we encourage you to apply!
IF YOU REQUIRE SUPPORT TO COMPLETE YOUR APPLICATION OR DURING THE INTERVIEW PROCESS PLEASE CONTACT THE RECRUITER
Job Type
Temporary (Fixed Term)Brand & Portfolio ManagementMarketingRequired Experience:
Manager
Key Skills
About Company
Mondelēz International, Inc. empowers people to snack right in over 150 countries around the world. We're leading the future of snacking with iconic brands such as Oreo, belVita and LU biscuits; Cadbury Dairy Milk, Milka and Toblerone chocolate; Sour Patch Kids candy and Trident gum. ... View more
