Senior Brand Manager Pharma, Glaucoma
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Job Location:
Fort Worth, TX - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
At Alcon we are driven by the meaningful work we do to help people see brilliantly and our Marketing function plays a critical role in bringing impactful pharmaceutical solutions to customers and patients across the U.S. As part of this mission the Senior Brand Manager Glaucoma Pharma will assume holistic ownership of Alcons glaucoma pharmaceutical portfolio leading endtoend brand strategy execution and performance this highly visible role you will develop and deliver integrated marketing strategies oversee KPI and reporting performance and activate highleverage commercial programs designed to drive customer demand market share gains and segment penetration. You will work in close partnership with US Sales US Training US S&OP Agency Partners and Alcons Pharma customers to deeply understand the competitive landscape and translate insights into compelling messaging and effective commercial offerings. This role is also responsible for developing annual marketing plans and equipping the US Sales Force with the tools materials and strategic direction required to achieve annual sales targets. This is an onsite position based at Alcons Fort Worth Texas Main Campus where inperson collaboration is essential to meeting business goals and compliance requirements and where you will be empowered to make a lasting impact for customers and patients alike.
In this role a typical day will include:
- Develop and execute annual Marketing Plans across the portfolio
- SME for US Marketing Organization
- Collaborate with sales leadership to segment and target customer base
- Responsible for identifying trends and creating action plans to address market needs
- Create promotional messaging including sales materials professional campaign conference presence and digital assets
- Identify trends to lead direct to consumer strategy informing patient engagement insights
- Work with Business Development team to develop KOL (Key Opinion Leader) plan and podium presence
- Leverage internal and external data to strengthen portfolio value proposition
- Collaborate with medical affairs team to ensure claim development for lifecycle management
- Presentations to Marketing Pharma Leadership Team
- Lead Quarterly Field Advisory Boards and be in tune with the voice of the field
- Work closely with cross-functional CORE team to deliver brand essentials to the market
- Develop business models to leverage comprehensive portfolio to drive business across larger Alcon
- Manage A&P marketing budget while ensuring planned return on investment
- Responsible for forecasting in partnership with S&OP to ensure appropriate supply levels
- Work with Legal and Regulatory to ensure compliant messaging and promotion
- Champion portfolio objectives and strategic alignment across organizational functions
- Annual development and management of marketing programs and business plans to achieve revenue profit and market share goals
Key Performance Indicator(s) :
Financial and Business Results:
- Deliver stated revenue goals across the Glaucoma Portfolio
- Deliver full Financial Targets (which include market share and revenue as well as associated growth)
- Execute and/or adjust all initiatives to maximize investment
- Complete and execute novel market initiatives and launch planning
Operational Excellence:
- Manage financials with balanced approach to top and bottom line
- Brand Lead for S&OP forecasting reporting and communication
- Leverage KPIs to improve efficiency of A&P spend
People Capabilities and Management:
- Develop collaboration within larger Cataract team
- Focus on personal development and development plan
- Action and implementation of Alcon Values and Behaviors
Key Requirements/Minimum Qualifications:
- Bachelors Degree or Equivalent years of directly related experience (or high school 15 yrs.; Assoc.11 yrs.; M.S.4 yrs.; PhD3 yrs.)
- The ability to fluently read write understand and communicate in English
Preferredrequirements:
- 10 years relevant experience
- 3 years demonstrated leadership
How to Thrive at Alcon:
- Manage your own workload and schedule while hitting your set targets.
- Build positive working relationships to achieve positive goals and business objectives.
- Balance experiencing new environments and working autonomously in a remote sales environment.
- Alcon provides robust benefits package including health life retirement flexible time off for exempt associates and much more!
Alcon Careers
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ALCON IS AN EQUAL OPPORTUNITY EMPLOYER AND PARTICIPATES IN E-VERIFY
Alcon takes pride in maintaining an inclusive environment that values different perspectives and our policies are non-discriminatory in recruitment hiring training promotion or other employment practices for reasons of race color religion gender national origin age sexual orientation marital or veteran status disability or any other legally protected status. Alcon is also committed to working with and providing reasonable accommodation to individuals with disabilities. If because of a medical condition or disability you need a reasonable accommodation for any part of the application process or in order to perform the essential functions of a position please send an email to and let us know the nature of your request and your contact information.
Required Experience:
Manager
Key Skills
About Company
Our mission is to provide innovative vision products that enhance quality of life by helping people see better. From vision research to eye health, learn more at Alcon.com.
