Digital Automotive Lead
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Yesterday
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1 Vacancy
Job Summary
Who is Plenti
Plenti is a fintech lender providing faster fairer loans by leveraging its smart technology. Plenti is a dynamic and innovative business that is growing strongly. By continuing to deliver better customer experiences Plenti is taking market share from incumbent players in the personal lending renewable energy and automotive finance markets.
We are a fast moving and ambitious business that seeks to recruit smart and capable people who can take ownership of their role to help the business thrive. With over 250 people based in Australia Plenti is of a size where everyone can make a difference in their role and help us realise our very big ambitions as a team as we go about building Australias best lender.
Plenti is a founder led business that launched in 2014 listed on the ASX since 2020 with annual revenue of over $250 million and a loan portfolio of over $2.5 billion.
The Digital Automotive Lead is responsible for driving growth performance and profitability across Plentis OEM automotive partnerships and Direct Auto acquisition channels.
This role plays a critical part in managing and optimising key OEM relationships while scaling direct digital acquisition. You will lead campaign execution during OEM incentive periods refine pricing strategies and identify opportunities to grow volumes through deeper integration and operational optimisation.
In parallel you will own the end-to-end performance of the Direct Auto channel working cross-functionally with Growth Existing Customer and Funnel Optimisation teams to improve acquisition conversion and customer experience.
Key responsibilities:
- Own OEM & Direct Automotive Channel Performance: Lead end-to-end growth performance and profitability across OEM partnerships and Direct Auto channels including applications approvals settlements and contribution margins.
- Strategic Partnerships: Manage key Automotive relationships (e.g. Tesla Cadillac Harley-Davidson) including pricing margin performance and campaign execution (incentives and subvention programs). Identify growth opportunities through deeper integration dealer engagement and improved customer experience and lead onboarding of new OEM partners.
- Drive Digital Acquisition & Growth: Own Direct Auto acquisition strategy across new and existing customers. Partner with Growth teams to scale across paid affiliate and organic channels and develop targeted marketing strategies to increase volume and improve efficiency.
- Optimise Funnel & Conversion Performance: Lead end-to-end funnel optimisation across Plentis direct to consumer car loan applications. Design and execute A/B testing across pricing UX messaging and design. Improve form structure mobile experience and application flows to reduce friction and increase conversion rates while maintaining compliance.
- Enhance Customer Engagement & Experience: Optimise customer communications across email and SMS channels to drive completion rates. Work closely with OEM partners and internal teams to continuously improve the end-to-end customer journey.
- Leverage Data & Insights: Monitor and analyse funnel performance (daily weekly monthly) to identify trends anomalies and optimisation opportunities. Develop segment-specific pricing and targeting strategies that balance growth with risk-adjusted returns.
- Lead Product & Platform Improvements: Identify opportunities for new features and enhancements to improve conversion and customer experience. Define business and functional requirements and collaborate with Technology teams to deliver scalable solutions.
- Support Partnerships & Cross-Functional Delivery: Support the development and implementation of new OEM and strategic partnerships alongside the Chief Commercial Officer. Work cross-functionally with Product Risk Operations Technology Growth and Customer teams to deliver integrated outcomes.
You are a commercially driven and data-led growth professional with experience managing high-value partnerships and delivering performance across digital channels. You bring a strong understanding of acquisition funnel optimisation and customer experience with the ability to translate insights into measurable outcomes.
Youre both strategic and hands-on confident working cross-functionally and influencing stakeholders to drive growth improve conversion and maximise customer value.
Key Qualifications:
- Bachelors degree in Marketing Business or a related field
- 5 years experience in growth acquisition partnerships product or channel management roles
- Proven ability to drive customer and/or volume growth across B2C digital channels
- Experience in digital marketplace financial services or Fintech environments
- Strong commercial acumen with experience managing pricing margins and performance metrics
- Strong stakeholder management skills with the ability to influence across cross-functional teams
- Analytical mindset with experience in funnel optimisation experimentation and translating data into insights
- Working knowledge of SQL data visualisation and multi-channel (email/SMS) optimisation
- Comfortable operating in a fast-paced dynamic environment
Whats life like at Plenti
Working at Plenti means joining a team that is high-performing diverse customer-focused and collaborative. Its a place where everyone can make it happen and share in the results and success. If being in a dynamic industry as part of a market-leading fintech sounds like you then join to help us reshape Australias financial eco-system for the good.
In return you will enjoy a culture of innovation and entrepreneurship to take your career further. We offer flexible working and volunteer and study leave to develop your skills. We also have monthly social events office snacks company Townhalls and D&I initiatives and events to help you connect with your colleagues.
Plenti is committed to a diverse and inclusive workforce.
We encourage people from different backgrounds to apply including Aboriginal and Torres Strait Islander people and people with disabilities. When you apply let us know of any reasonable adjustments you may need during the interview process so we can accommodate you.
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