Owner Engagement Director

The Owner Engagement Director is responsible for leading the strategic development execution and optimization of Owner Engagement marketing initiatives. This role sets the marketing vision oversees multichannel campaign strategy directs content development and guides performance analysis to drive revenue product adoption resort usage and Owner satisfaction. The Director ensures seamless operational alignment across teams and elevates the Owner experience through consistent impactful communication strategies.

What You Will Do:

Strategic Marketing Leadership

• Develop and oversee quarterly and annual marketing strategies supporting revenue usage retention and engagement goals.
• Lead strategic planning for Owner Engagement communications product education and adoption initiatives.
• Oversee the creation and execution of multichannel campaigns across email digital mobile social and print.
• Ensure brand alignment and messaging consistency across all Owner touchpoints.
• Direct resource allocation prioritization and budget management for all Owner Engagement marketing initiatives.

Campaign & Channel Oversight

• Provide strategic oversight for all digital journeys triggered campaigns and personalized communications.
• Guide ongoing content and UX strategy for the Online Account Management (OAM) site and Westgate Resorts Mobile App.
• Drive adoption of digital tools including OAM and mobile app utilization.
• Review and approve campaign creative messaging targeting and segmentation strategies.

Content Strategy & Development

• Direct the content strategy for Owner Engagement articles knowledge base materials app content blogs email and social channels.
• Identify and prioritize content improvements across digital and print touchpoints.
• Oversee creation of product education training materials and operational communications.

Occupancy & Inventory Alignment

• Provide leadership in interpreting Pace and Usage Reports for Owner VI by Westgate VOA and Travel Club segments.
• Partner with Inventory Management to align marketing efforts with available allotment and system insights.
• Ensure campaign and occupancy strategies support business goals and operational needs.

Performance Tracking Analytics & Optimization

• Direct the analytics framework for Owner Engagement campaigns using Salesforce Marketing Cloud Google Analytics Tableau and related tools.
• Oversee KPI development reporting cadence and insights delivery for leadership and stakeholders.
• Guide optimization strategies based on performance trends and datadriven insights.

CrossFunctional Collaboration

• Serve as the primary strategic liaison between Owner Engagement and Digital Marketing IT Creative and Contact Center teams.
• Lead crossfunctional planning and alignment for large-scale initiatives and continuous improvement efforts.
• Manage and prioritize departmental IT enhancements ensuring visibility and progress on key initiatives.

General Responsibilities

• Apply strategic and analytical thinking to evaluate complex challenges and recommend solutions.
• Ensure timely execution of projects deliverables and action items.
• Maintain organized archives of campaigns reports and departmental documentation.
• Perform additional leadership responsibilities as assigned.

Supervisory Responsibilities

• Directly supervises Owner Engagement Team Members and is responsible for training scheduling assigning and directing work appraising performance supporting Team Member development addressing complaints and resolving problems

Travel Requirements

• This role may require travel up to 5%.

Qualifications :

To perform this job successfully an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge skills and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

What You Will Bring:

• 810 years of progressive marketing experience; experience in digital engagement or retention marketing including at least 2 years in a leadership role.
• Proven ability to develop and execute strategic marketing plans that drive measurable results.
• Strong leadership abilities with experience overseeing projects crossfunctional teams or direct reports.
• Advanced organizational and project management skills.
• Strong analytical problemsolving and decisionmaking abilities.
• Excellent communication and presentation skills.
• Proficiency in MS Office and familiarity with marketing and analytics platforms (Salesforce Marketing Cloud Tableau GA).
• Demonstrates initiative adaptability and passion for continuous improvement
• Bachelors degree in Marketing Business Administration Hospitality Management or related field.

Additional Information :

Why Westgate

• Comprehensive health benefits medical dental and vision
• Paid Time Off (PTO) vacation sick and personal
• Paid Holidays
• 401K with generous company match
• Get access to your pay as you need it with our Daily Pay benefit
• Family benefits including pregnancy and parental leave and adoption assistance
• Wellness Programs
• Flexible Spending Accounts
• Tuition Assistance
• Military Leave
• Employee Assistance Program (EAP)
• Life Disability Accident Critical Illness & Hospital Insurance
• Pet Insurance
• Exclusive discounts for Team Member (i.e. hotels cruise resorts restaurants entertainment etc.) 
• Advancement & development opportunities
• Community Involvement Programs

Westgate Resorts is an Equal Employment Opportunity employer. All qualified applicants will receive consideration for employment without regard to race color religion sex sexual orientation gender identity national origin protected veteran status disability status or any other protected status under federal state or local law. If you have a disability and believe you need a reasonable accommodation in order to complete your application or any part of the recruiting process please email with the job title and the location of the position for which you are applying.

This job posting is intended to provide a general overview of the position and may not include every responsibility duty or qualification required. Duties responsibilities and activities may change at any time with or without notice.

Remote Work :

No

Employment Type :

Full-time