Manager, Segment Growth Marketing

POSITION SUMMARY

• TheSegment Growth Marketing Manager focused on the Enterprise and Government segments sits within the Segment Revenue & Growth Marketing team and drives demand pipeline growth and market leadership for Vertivs solutions. The role requires deep expertise in Enterprise markets (Finance Retail and Education) and Government (Federal Civilian Defense Intelligence Prime Contractors Integrators and SLED) including buyer personas procurement cycles regulatory environments and enterprise IT facilities and AI-driven workloadstranslating these insights into compelling messaging content and go-to-market programs.

RESPONSIBILITIES

Market Reputation & Content Activation

• Elevate Vertivs brand leadership across Enterprise (Finance Retail Education) and Government Sector (Federal Civilian Defense Intelligence Prime Contractors Integrators and SLED) market segments .
• Activate vertical-specific messaging and content that positions Vertiv as a trusted partner in mission-critical Enterprise and Government sector environments.
• Support thought leadership programs industry events innovation visits and customer engagements.
• Ensure consistent messaging across campaigns presentations events and customer touchpoints.

Strategic Relationships & Ecosystem Engagement

• Act as the day-to-day marketing partner for sellers and segment stakeholders.
• Build and deepen relationships with executives influencers and decision-makers across enterprise and government accounts.
• Partner with Systems Integrators solution providers alliances and integrators to support joint go-to-market initiatives.
• Collaborate cross-functionally with Global COEs Brand Content Digital and Product Marketing to ensure effective execution.

Revenue & Demand Generation Execution

• Execute integrated demand generation programs aligned to revenue targets for Enterprise and Government segments.
• Drive qualified pipeline and revenue growth by shaping demand and influencing high-value opportunities across enterprise and government segments.
• Partner with Sales to align marketing activities with account plans opportunity stages and segment priorities.
• Track campaign performance report results and optimize programs based on data and feedback.

Sales Enablement & Field Support

• Execute sales enablement initiatives including vertical value propositions playbooks presentations and customer-ready assets.
• Support sellers with customer insights use cases and competitive positioning relevant to each segment.
• Gather field feedback to continuously improve enablement tools and marketing programs.

QUALIFICATIONS

• Bachelors degree in Marketing Business Engineering or related field.
• 8-10 years of experience in B2B marketing segment marketing or demand generation within industrial critical infrastructure power or data center environments.
• Experience supporting Enterprise and Government segments is strongly preferred.
• Strong understanding of enterprise buying cycles multi-stakeholder decision-making and account-based marketing.
• Strong execution skills with attention to detail timelines and follow-through.
• Ability to work cross-functionally and manage multiple initiatives simultaneously.
• Demonstrated ability to drive pipeline creation acceleration and revenue influence.
• Excellent communication storytelling and cross-functional collaboration skills.
• Comfortable operating in a fast-paced high-impact role.
• Willingness to travel as needed to support customers partners and key events.
• Marketing Automation Platform (Eloqua) 6sense and/or CRM Platform (Oracle Sales Cloud) Sprinklr and Wrike are strongly preferred.

PHYSICAL & ENVIRONMENTAL DEMANDS

• Experience in a global multi-cultural environment.
• Ability to work in standard office environment.

TIME TRAVEL REQUIRED

• 10%.

The successful candidate will embrace Vertivs Core Principals & Behaviors to help execute our Strategic Priorities.

OUR CORE PRINCIPALS: Safety. . Teamwork. Diversity & Inclusion.

OUR STRATEGIC PRIORITIES

• Customer Focus
• Operational Excellence
• High-Performance Culture
• Innovation
• Financial Strength

OUR BEHAVIORS

• Own It
• Act With Urgency
• Foster a Customer-First Mindset
• Think Big and Execute
• Lead by Example
• Drive Continuous Improvement
• Learn and Seek Out Development

At Vertiv we offer the stability of a global leader in a growing industry andthe opportunity of a startup. We design manufacture and service the mission-critical infrastructure technologies for vital applications in data centers communication networks and commercial and industrial environments. With $5 billion in sales a strong customer base and global reach in nearly 70 countries our move to establish a standalone business enables us to deliver greater value to our customers and create new opportunities for our people.

Vertiv is an Equal Opportunity/Affirmative Action employer. We promote equal opportunities for all with respect to hiring terms of employment mobility training compensation and occupational health without discrimination as to age race color religion creed sex pregnancy status (including childbirth breastfeeding or related medical conditions) marital status sexual orientation gender identity / expression (including transgender status or sexual stereotypes) genetic information citizenship status national origin protected veteran status political affiliation or disability. If you have a disability and are having difficulty accessing or using this website to apply for a position you can request help by sending an email to. If you are interested in applying or learning more about this role please visit the companys career page located on Authorization

No calls or agencies please. Vertiv will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E F-1 H-1 H-2 L B J or TN or who need sponsorship for work authorization now or in the future are not eligible for hire.