Communications Director, Carolina Theatre
Charlotte, VT - USA
Job Summary
OUR MISSION REMARKABLE IMPACT
Remarkable impact is the heart of Foundation For The Carolinas mission and the driving force behind our mission is the collective impact of thousands of nonprofits families companies and organizations who partner with us to amplify the power of giving.
The Carolina Theatre reopened in March 2025. It proudly serves as the communitys living room hosting events like town halls annual meetings symposiums and panel discussions full-length films live music comedians and more. The space will serve as an extension to the conference spaces in the Foundations headquarters and provide the Foundation with an additional offering for its public private and nonprofit clients.
HOW YOULL ADVANCE OUR MISSION POSITION OVERVIEW
The Communications Director is responsible for all communications public relations and marketing activities for the Carolina Theatre at Belk Place driving attendance and usage and maintaining positive perceptions of the theatre as a welcoming convening space for our community. This role requires strong leadership and self-motivation as well as the ability to create and implement effective marketing and communications strategies. The Communications Director shows attention to detail and stays up to date on news and events in the local community and entertainment industry.
YOUR UNIQUE IMPACT ROLES & RESPONSIBILITIES
Marketing Strategy & Planning
- Establishes annual marketing and communications plan and strategy with measurable KPIs aligned to Theatre goals
- Collects and analyzes marketing data to inform strategies and tactics
- Works to create a marketing style guide calendar and standard templates
Brand Management & Identity
- Ensures appropriate branding of the Carolina Theatre Belk Place civic campus and related entities
- Oversees and participates in branding across all printed and digital materials
- Oversees graphic design elements with FFTC coordination
Digital Marketing & Content Management
- Oversees website content management
- Oversees all social media campaigns and platforms
- Oversees email marketing campaigns
Media Relations & Public Relations
- Oversees and executes all media efforts
- Writes and distributes press releases
- Proactively pitches stories to media
- Responds to media inquiries and coordinates interviews and media events
- Proactively addresses artistic and public concerns affecting the Theatres public image
Communications & Promotional Materials
- Oversees implementation of all printed and digital marketing and communications materials
- Coordinates communication efforts with FFTC
- Manages history display portal and ensures content remains current
Partnerships & Campus Promotion
- Works in partnership with FFTC Communications staff to promote the full range of venue offerings at Belk Place Civic Campus
Leadership & Staff Management
- Manages the Communications Specialist
Operational Responsibilities
- Maintains flexibility to work evenings weekends and holidays
- Performs other duties as assigned
WHAT YOULL NEED FOR SUCCESS: QUALIFICATIONS
5 7 years marketing and public relations experience specifically within the theatre industry
Bachelors Degree preferred in Journalism Communications Marketing or related field
Strong sense of project management leadership and organizational skills
Ability to create strategic plans as well as to implement tactics
Ability to delegate tasks and responsibilities as appropriate
Comfortable learning new technology applications
Superior written and verbal communication skills
Proven experience in creating and executing marketing and communications campaigns that result in measurable success
Basic experience with design programs such as Adobe Creative Suite preferred
Experience with website content management systems such as Wordpress and social media management systems such as Hootsuite
Experience writing and pitching news releases and working with the media
Responsive service-oriented workstyle. Strong sense of urgency and ability to address real time issues
Ability to multi-task work under pressure and maintain deadlines
Strong communication skills with clients employees management and contractors
Required Experience:
Director
Key Skills
About Company
Foundation For The Carolinas inspires philanthropy, creates conversations and empowers clients to strengthen our vibrant region.