Group Strategy Manager, Audience Activation
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Job Location:
Warren, OH - USA
Monthly Salary:
Not Disclosed
Posted on:
Yesterday
Vacancies:
1 Vacancy
Job Summary
Job Description
The Role
GeneralMotors Marketing Applied Sciences (MAS) team isseekingan experienced strategic and data-fluent leader to serve as Group Strategy Manager Audience Activation. This role sits at the heart of GMs marketing transformation leading a team of audience strategists responsible for developing governing and activating data-driven audience strategies across GMs brand portfolio.
Success in this role requires a unique blend of audience strategyexpertiseacrossMedia site andCRM technical acumen cross-functional leadership and the ability to translate complex data into compelling marketing decisions.The ideal candidate bringsdeep hands-on mediaexpertiseincluding a strong command of programmatic ecosystems paid media activation media measurement frameworks and addressable audience delivery.This is an opportunity to shape how GM uses first- and third-party data to reach the right customers at the right moment.
What Youll Do
Lead and develop a team of audience strategists providing coaching prioritization and career development across cross-brand activation work
Collaborate closely with the Media team on the end-to-end audience strategy process ensuringaccurateand efficient audience builds aligned to Media strategy and successful activationincluding but not limited to audience sizing reach/frequency planning and segment-level performance expectations
Serve as the primary MAS point of contact for audience strategy across brand and agency partnersworking closely with the Media team to alignon campaign needs taxonomy audience development timelinesand channel-specific deliveryrequirements (programmatic social display etc.)
Serve as an experienced interpreter of marketing and media requeststranslating ambiguous campaign briefs and brandobjectivesinto clear defined audience strategies
Oversee the development and activation of Pronghorn-powered audiences across media siteandCRMchannels ensuring alignment with marketingobjectivesand model recommendations
Partner closely withMASData Scientists andthe Media teamto translate modeling outputs into actionable campaign-ready audience segments.Advise onmatch rate optimization addressability and scaling trade-offs across activation platforms.
Manage audience workflows across platforms includingDatabricksAdobeReal-Time CDP AEPLiveRamp and other onboarding and activation tools
Supporttheproduct development team in building testing and deploying new media capabilities and platforms.Translate technical capabilitiesintoactionable pilot opportunities.Work with the T&L team to leaddevelopment of testingstrategies andcampaignsto delivernew marketingopportunities and channels
Demonstrate strong leadership and decision-making inestablishingaudience best practicesincluding standards for audience building scoring and sizing to ensure consistent scalable segmentation logic across brands and channels
Establish andmaintaingovernance standards for audience documentation segmentation logic and operational data flows (Confluence SharePoint etc.)
Drive audience insights and persona analysis by synthesizing behavioral transactional and demographic data to inform targeting strategyconnecting audience insights directly to media performance outcomes
Champion data quality and privacy compliance across audience workflows ensuring audiences are built and activated in alignment with GMs data governance andprivacyrequirements
Represent the Audience Activation capability in cross-functional planning sessions brand standups and MAS leadership forums;serve as the internal SME on how media and audience strategy intersect to drive campaign effectiveness.
Provide transparency and accountability on timelines prioritization and progress
Identifyopportunities to incorporate AI and agentic toolsinto audience operations to improve speed quality and scale
Your Skills & Abilities (Required Qualifications)
Bachelors degree in Marketing Business Data Science Computer Science or a related field
8 years of experience in amedia audience or marketing analytics role spanning strategy planning or activationwithin an enterprise or agency environment
4 years of direct people leadership experience witha track recordof developing high-performing cross-functional teams
Deepexpertisein audience segmentation customer data platforms (CDP) and data onboarding platforms (e.g. Adobe AEPLiveRamp or similar)
Comprehensive understanding of the programmatic media ecosystem including DSPs SSPs DMPs identity graphs and the mechanics of real-time bidding
Experience in scaled media audience planning and execution
Strong understanding of cross-channel marketing activation including media (programmatic display paid social CTV/OTT search)CRMsiteand digital channels
Demonstrated experience navigating identity resolution challenges including knowledge of first-party data strategies universal IDs and privacy-preserving measurement
Experience translating audiences into creative implications
Ability to collaborate effectively with Data Scientists translating technical model outputs into practical activation strategies
Excellent stakeholder management skills with experience navigating matrixedorganizations and aligning brand agency and analytics teams
Strong analytical and storytelling capabilitiesable to translate complex data into powerful stories and actionable recommendationssynthesizing audience media and marketing performance data into clear executive-ready narratives that drive confident decision-making and inspire action across brand agency and leadership stakeholders
What Will Give You aCompetitive Edge (Preferred Qualifications)
Experience working with identity resolution platforms
Hands-on platform experience with major DSPs (TTD DV360) and paid social platforms (Meta Ads Manager Pinterest Ads) in an audience strategy or mediaplanning capacity
Experiencemanaging1stparty anddevice-basedidentity signals
Hands-on experience with Databricks SQL orPySparkfor audience analysis and data enablement
Familiarity with AI-powered audience tools or agentic marketing workflows
Experience with data governance practices and privacy compliance in marketing contexts
Background working within an in-house marketing science or advanced analytics function
Masters degree in a quantitative or marketing-related field
The salary range for this role is ($134700 - $207600). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
Bonus Potential: An incentivepayprogram offers payouts based on company performance job level and individual performance.
Benefits: GM offers a variety of health and wellbeing benefit programs.Benefit options include medical dental vision Health Savings Account Flexible Spending Accounts retirement savings plan sickness and accident benefits life insurance paid vacation & holidays tuitionassistanceprograms employeeassistanceprogram GM vehicle discounts and more.
About GM
Our vision is a world with Zero Crashes Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day individually and collectively to drive meaningful change through our words our deeds and our culture. Every day we want every employee to feel they belong to one General Motors team.
Benefits Overview
From day one were looking out for your well-beingat work and at homeso you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex race color national origin citizenship status religion age disability pregnancy or maternity status sexual orientation gender identity status as a veteran or protected veteran or any other similarly protected status in accordance with federal state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required where applicable to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more visit How we Hire.
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Required Experience:
Manager
Key Skills
About Company
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