AM Category Management

Mumbai - India

Monthly Salary: Not Disclosed

Posted on: 16 hours ago

Vacancies: 1 Vacancy

Job Summary

Job Description:

Category Strategy & Growth
Own P&L for the Gifts category.
Define category roadmap aligned with seasonal and occasion-based demand (Valentines Day Diwali Christmas Mothers Day etc.).
Identify white spaces and new product opportunities through data and trend analysis.
Drive revenue margin AOV and conversion rate growth.
Monitor and analyze sales performance customer trends and competitor activities to optimize the category performance
Assortment Planning & Merchandising
Curate and optimize product assortment (bundles personalization premium gifting etc.).
Develop and maintain a compelling product assortment that aligns with customer preferences and market trends.
Manage product lifecycle from ideation to launch and phase-out.
Ensure strong online merchandising: collections filters product positioning.
New Product Launches:
Lead the planning and execution of new product launches within the category ensuring product visibility and engagement.
Collaborate with the marketing team to develop promotional strategies and campaigns for new products.
Track the performance of new launches making necessary adjustments based on data insights.
Pricing & Promotions
Develop pricing strategy based on competition and demand elasticity.
Plan seasonal campaigns and promotional calendars and events.
Collaborate with performance marketing for demand forecasting and offer structuring.
Performance Analysis and Reporting:
Regularly monitor category KPIs such as sales margins stock levels and customer engagement metrics.
Prepare weekly and monthly performance reports highlighting key insights trends and actionable recommendations.
Use data analytics to make informed decisions on product curation pricing and marketing strategies.
Inventory Management and Liquidation:
Oversee inventory levels to ensure optimal stock availability while minimizing excess inventory.
Develop strategies to manage slow-moving and obsolete stock including clearance sales discounting or repurposing.
Ensure efficient liquidation of old inventory to avoid obsolescence and maximize revenue.
Demand planning and forecasting for peak seasons.
Optimize stock turn and minimize dead inventory.
Vendor and Supplier Relationship Management:
Build and maintain strong relationships with vendors and suppliers to negotiate better terms product availability and timely deliveries.
Conduct regular vendor performance reviews to ensure consistent product quality and service levels.
Cross-Functional Collaboration:
Work closely with marketing visual merchandising (VM) upload and content teams to ensure seamless execution of category plans.
Provide input to the marketing team for creating promotional campaigns that drive traffic and conversions.
Collaborate with the upload team to ensure accurate and timely product uploads with correct descriptions and imagery.
Market Research and Trend Analysis:
Stay updated on industry trends competitor strategies and consumer behaviour to maintain a competitive edge in the market.
Conduct regular market research to identify new opportunities for category growth and expansion.

Job Description: Category Strategy & Growth Own P&L for the Gifts category. Define category roadmap aligned with seasonal and occasion-based demand (Valentines Day Diwali Christmas Mothers Day etc.). Identify white spaces and new product opportunities through data and trend analysis. Dr...

Job Description:

Category Strategy & Growth
Own P&L for the Gifts category.
Define category roadmap aligned with seasonal and occasion-based demand (Valentines Day Diwali Christmas Mothers Day etc.).
Identify white spaces and new product opportunities through data and trend analysis.
Drive revenue margin AOV and conversion rate growth.
Monitor and analyze sales performance customer trends and competitor activities to optimize the category performance
Assortment Planning & Merchandising
Curate and optimize product assortment (bundles personalization premium gifting etc.).
Develop and maintain a compelling product assortment that aligns with customer preferences and market trends.
Manage product lifecycle from ideation to launch and phase-out.
Ensure strong online merchandising: collections filters product positioning.
New Product Launches:
Lead the planning and execution of new product launches within the category ensuring product visibility and engagement.
Collaborate with the marketing team to develop promotional strategies and campaigns for new products.
Track the performance of new launches making necessary adjustments based on data insights.
Pricing & Promotions
Develop pricing strategy based on competition and demand elasticity.
Plan seasonal campaigns and promotional calendars and events.
Collaborate with performance marketing for demand forecasting and offer structuring.
Performance Analysis and Reporting:
Regularly monitor category KPIs such as sales margins stock levels and customer engagement metrics.
Prepare weekly and monthly performance reports highlighting key insights trends and actionable recommendations.
Use data analytics to make informed decisions on product curation pricing and marketing strategies.
Inventory Management and Liquidation:
Oversee inventory levels to ensure optimal stock availability while minimizing excess inventory.
Develop strategies to manage slow-moving and obsolete stock including clearance sales discounting or repurposing.
Ensure efficient liquidation of old inventory to avoid obsolescence and maximize revenue.
Demand planning and forecasting for peak seasons.
Optimize stock turn and minimize dead inventory.
Vendor and Supplier Relationship Management:
Build and maintain strong relationships with vendors and suppliers to negotiate better terms product availability and timely deliveries.
Conduct regular vendor performance reviews to ensure consistent product quality and service levels.
Cross-Functional Collaboration:
Work closely with marketing visual merchandising (VM) upload and content teams to ensure seamless execution of category plans.
Provide input to the marketing team for creating promotional campaigns that drive traffic and conversions.
Collaborate with the upload team to ensure accurate and timely product uploads with correct descriptions and imagery.
Market Research and Trend Analysis:
Stay updated on industry trends competitor strategies and consumer behaviour to maintain a competitive edge in the market.
Conduct regular market research to identify new opportunities for category growth and expansion.