Lifecycle Marketing Manager
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Job Location:
Monthly Salary:
Experience Required:
Posted on:
13 hours ago
Vacancies:
1 Vacancy
Job Summary
Lifecycle Strategy & Conversion Systems
- Build and optimize nurture programs aligned to funnel stages
- Own MQL SQL conversion and pipeline progression
- Develop lifecycle flows that support Growth-led campaigns (ABM partnerships events)
Email & Nurture Execution
- Own email execution QA testing and reporting
- Improve performance through structured testing (in partnership with Growth)
- Ensure messaging aligns with campaign strategy and audience intent
Funnel Infrastructure & Data Operations
- Operationalize audience segmentation defined by Growth Marketing
- Maintain clean lifecycle stages triggers and automation
- Partner with RevOps to ensure accurate data flow and reporting
Campaign Conversion Support
- Translate campaign engagement into structured follow-up (nurtures sequences retargeted support)
- Ensure consistent prospect experience across lifecycle touchpoints
Requirements
- Marketing experience at a high growth early stage startup
- 4-7 years of B2B marketing experience ideally in lifecycle email or demand generation roles
- Experience building and optimizing nurture programs
- Strong understanding of funnel stages and buyer journeys
- Familiarity with segmentation lifecycle automation and email performance analysis
- Ability to translate campaign engagement into conversion programs
- Strong collaboration with RevOps or marketing operations teams
- Analytical mindset and comfort working with funnel metrics
- Experience in SMB-focused SaaS
- Experience with HubSpot Salesforce or similar tools
- Experience supporting ABM or partner campaigns with targeted lifecycle follow-up
Required Skills:
Marketing experience at a high growth early stage startup 4-7 years of B2B marketing experience ideally across demand gen lifecycle or growth Strong understanding of funnel metrics and how marketing drives pipeline Experience prioritizing campaigns based on business goals not just executing requests Ability to identify which campaigns are worth running and confidence to push back on those that arent Experience working with audience segmentation and targeting strategies to reach the highest-value accounts Strong data instincts and ability to translate insights into clear actionable decisions Systems thinking mindset: able to connect channels campaigns and funnel stages into a cohesive strategy Comfort operating in ambiguity and making judgment calls with imperfect information Bias toward action: able to move quickly from idea to execution while continuously iterating
