Marketing Manager

Established in 2004 OLIVER is the worlds first and only specialist in designing building and running bespoke in-house agencies and marketing ecosystems for brands. We partner with over 300 clients in 40 countries and counting. Our unique model drives creativity and efficiency allowing us to deliver tailored solutions that resonate deeply with audiences.

As a part of The Brandtech Group were at the forefront of leveraging cutting-edge AI technology to revolutionise how we create and deliver work. Our AI solutions enhance efficiency spark creativity and drive insightful decision-making empowering our teams to produce innovative and impactful results.

Role:Marketing Manager

Location: Gurgaon India

About the role:

We are looking for a handson brand partnership expert to drive UPI growth cobranded creditcardand other features we launch onGPaythrough deep integrations with online merchants highimpact sporting events and food/grocery platforms. To design incentive mechanics negotiate and execute fullfunnel merchant integrations and own the partner funnel from onboarding to first transaction all with strong analytical rigor and a growth mindset.

What you will be doing:

• Act as the primarypartnerPOC for merchant alliances media agencies to drive card & UPI adoption.
• Design and prototype reward constructs (streak-based benefits contextual/triggered offers time/occasion-based boosts) to increase activationtrialand frequency.
• Drive negotiations and integration scopes that deliver winwin outcomes (merchant app integrations promotional placements cobranded experiences).
• Define and trackgrowthKPIs (activation rate conversion to first transaction repeat usage transactions per user incremental ROI) and deliver regular performance reports.
• Collaborate crossfunctionally with product engineering analytics marketing and legalto implementtrackingexperimentsand campaignmeasurement.
• Run experiments A/B tests and rapid iterations on partner mechanics and reward constructs to maximize ROI.
• Identifyand prioritize new partnership opportunities (sports sponsorship activations seasonal campaigns channel synergies) to scale adoption.
• Operational Versatility: Support broader PMM workstreams as needed including GTM coordination and cross-functional project management beyond social channels

What you need to be great in this role:

• 7years experiencein Growth Strategic Partnerships or Alliances at a consumertech startup or large consumer internet company.
• Demonstrated experience negotiating and executing merchant or channel partnerships preferably with major food/grocery or commerce players.
• Strong analytical skills comfortable with cohort analysis funnel modeling unit economics and handson use of Excel/SQL and experimentation data.
• Product and marketing sensibility: ability to design incentive mechanics that drive behavior change and measurable outcomes.
• Proven ability to own endtoend initiativesoperateautonomously and manage multiple stakeholders acrossorgs.
• Excellent communication and stakeholder management skills;
• Bias for testingspeedand iterative improvement.
• Passion for and inquisitive about AI andnew technologies
• Understanding and knowledge of AI tools is beneficial but ability to learn and digest benefits and features of AI tools is critical

Req ID: 17038

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Our values shape everything we do:

BeAmbitiousto succeed

BeImaginativeto push the boundaries of whats possible

BeInspirationalto do groundbreaking work

Bealways learningand listening to understand

BeResults-focused to exceed expectations

Be actively pro-inclusive and anti-racist across our community clients and creations

OLIVER a part of the Brandtech Group is an equal opportunity employer committed to creating an inclusive working environment where all employees are encouraged to reach their full potential and individual differences are valued and respected. All applicants shall be considered for employment without regard to race ethnicity religion gender sexual orientation gender identity age neurodivergence disability status or any other characteristic protected by local laws.

OLIVER has set ambitious environmental goals around sustainability with science-based emissions reduction targets. Collectively we work towards our missionembedding sustainability into every department and through every stage of the project lifecycle.